Company briefs
 
 
KEYWORD SEARCH
 
Advertising  |  Corporate  |  Marketing
 
Have something to tell us?
Now, you can email your press releases to afaqs!
Please read the instructions before sending the press release.
 
Genesis Burson-Marsteller inks exclusive alliance with Hand in Hand
 
Company Brief
New Delhi, November 26, 2008

Genesis Burson-Marsteller, voted India Consultancy of the Year 2008 by Holmes Report, announced an �exclusive� partnership with Hand in Hand (www.hihseed.org) to offer best-in-class CSR expertise & services to the clients of the firm. Hand in Hand is a development organization respected worldwide for its work in improving the economic and social status of the very poor.

This unique alliance will offer clients of the firm not only opportunities to participate in best-in-class credible, cost-effective and sustainable CSR programmes but also expertise to develop, implement and monitor programmes that make a difference to the communities they support.

�The differentiators for corporations are changing merely from profits to include a measure of contribution towards the well-being of its communities. This makes Corporate Social Responsibility central to successful execution of a corporation�s business strategy�, says Ashwani Singla, Chief Executive, Genesis B-M.

The range of CSR services would include CSR preparedness assessment; design-to- implementation of CSR programmes; enhancing organization�s CSR capacity through a unique �build-operate-transfer� model; design, and development of Annual Corporate Social Responsibility Reports, amongst others.

�A lot of companies who would like to initiate meaningful CSR programmes need expertise on the ground to help develop and implement their CSR agenda. This alliance fills this critical gap between good intent and successful implementation,� says Percy Barnevik, Chairman, Hand-in-Hand International and former global CEO of ABB.

Genesis Burson- Marsteller
Linett Loyall
Tel: 0124 - 408-8999
Email: [email protected]
 
Company news index page