Company Brief
Mumbai, November 28, 2008
Cequity has launched a new innovative product in marketing that will aid companies to fight recession. It brings an easy to use interface to help companies analyse, sort and contact their existing customers through telemarketing, SMS, email or traditional contacts. The platform, named Cequity ACE, ensures that companies spend the least in bringing the right offer to right customers. It also safeguards customers from unnecessary information and contact, and ensures better implementation of DND registry.
Ajay Kelkar, former Chief Marketing Officer, HDFC Bank and S Swaminathan, former National Head, iContract, are behind Cequity. The customer base of large companies is ever increasing. With tighter marketing budgets, Cequity ACE is a solution to help companies work better with their existing customers. Companies can sort, segment and analyze their customers better.
To help companies even further, Cequity ACE is offered as an integrated solution and does not require any capital expenditure on software, hardware or hosting. It has a potential of processing over 15 million records per second.
S. Swaminathan, Co-founder and CEO, Cequity explains, “This service comes wrapped around with technology, strategy & creative service - all bundled in a simple subscription fee-based engagement model. Also, it takes away the hassles of installation, maintenance and operations. In this alternative pricing model, a company merely pays the subscription fee and gets the benefits of a world class team, analytics application and campaign management platform. This makes Cequity ACE a truly recession proof direct marketing tool.”
The solution will be especially useful for companies that have a large base of customers. These include banking, finance, retail, utilities, travel, hospitality, telecom, healthcare, etc. Perhaps, many of today's problems in companies such as CitiBank, General Motors, BASF, etc. could have been avoided if they were focused towards internal customers rather than external. Cost of acquisition and conversion of existing customers is much lower than getting new one, according to Gartner.
A research by Cogent Research, to be released in December 2008, has predicted that top performing companies in investment sector are the ones that have retained their customers, and the others have experienced erosion in their customers. IBM Consumer Travel Survey 2008, released this week, also suggests companies to: “Use technology to strengthen the ability to gain customer insights via data mining, predict and manage unused capacity and socially connect with customers.”
Cequity is a part of Rs. 650 crore Hansa Group, which has over 4 decades of experience in Marketing Communications services and has interests in companies like R K SWAMY BBDO, Hansa Research, Hansa Medcell and Media Direction. With offices in both India and USA, Cequity caters to national as well as international clients.
For further information, please contact:
Creative Crest
Kapil Rampal
Tel: 011 - 26153300
Email: [email protected] |
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