Radico Khaitan Brands Win Global Accolades

New Delhi, Delhi, India , 2006-05-31

Radico Khaitan Ltd., India’s leading liquor company has announced today that six of their brands have won the Monde Selection Awards. Monde selection is an International Institute for Quality selections based at Brussels, Belgium.

The winning brands are

-- 8 PM Bermuda XXX Rum- Gold Medal
-- Magic Moments Vodka- Silver Medal
-- Contessa XXX Rum- Silver Medal
-- Old Admiral VSOP Brandy- Silver Medal
-- 8 PM Excellency Brandy- Silver Medal
-- Old Admiral XXX Rum- Bronze Medal

Expressing his pleasure on receiving the Monde Selection Awards, Mr. Abhishek Khaitan, Managing Director, Radico Khaitan Ltd. said, “Winning awards from an International Institute for Quality selection not only validates the excellent quality of Radico’s product portfolio but also indicates consumer satisfaction and acceptance”.

“Monde selection awards are a symbol of quality, both on the national and on the international market, we are happy to receive the award and going ahead look forward to garner many more awards”, he added.

This is the third year in a row that Radico Khaitan’s brands have won these awards. In the year 2004-2005, Contessa Rum had won the Gold Medal and 8 PM Bermuda Rum had won the Silver Medal from Monde. Investigating, confirming and recognizing the quality of the finished product in accordance with specific criteria and well-defined tasting grids is the core aim of Monde Selection. The medals and diplomas obtained in the framework of the Quality Selection of Spirits & Liqueurs constitute the tangible acknowledgment of your efforts and value added to your product.

Monde Selection is currently the oldest and most representative organization in the field of Quality Selections world-wide. They analyze the products in certified and independent laboratories, afterwards these products are submitted to a tasting board consisting of an international jury.

About Radico Khaitan Ltd.

Radico Khaitan Ltd., one of the largest and most profitable liquor companies in the country, is best known for its brands 8 PM whisky and Contessa Rum. 8 PM whisky has the unique distinction of having touched sales of one million cases in the first year of its launch and is the fastest growing brand in the world in it’s segment (Source: Drinks International). Contessa Rum is the largest selling Rum brand among Defence forces. Old Admiral Brandy another winner from the portfolio of Radico is the fastest growing brand in the world in it’s segment (Source: Drinks International).


Contact

T. Anand Mahesh, Mutual PR, +91 9350266285