Clinic All Clear and Yamaha Join Hands to Launch One of the Biggest Consumer Promotion of the Year

Mumbai, Maharashtra, India , 2006-05-31

Clinic All Clear, one of India’s leading hair care brands from Hindustan Lever Limited (HLL) has announced the ‘Clinic All Clear Cool Baal Cool Bike’ contest that gives its consumers a chance to win 300 Yamaha G5 bikes – a huge and unprecedented offer that is likely to change the face of promotional activities in India!

The exciting contest is an extension of Clinic All Clear’s vision of lending the Indian youth added confidence and appeal while making a move on the opposite sex. It works on the premise “If you have cool Baal and own a cool Bike, pretty heads are sure to turn”. In keeping with the trendy, youthful image of the brand, Clinic All Clear launched this promotional campaign in conjunction with Yamaha Motor India Ltd., a brand with whom they share their brand ambassador, John Abraham.

It is for the first time in India that a co-promotion strategy involving two big brands has been implemented and this is what makes the contest unique.

Speaking of the contest, Mr. Vipul Chawla, Category Head – Hair Care, HLL says, “What makes this contest unique is the fact that it is unprecedented in terms of sheer scale and nature. The whole idea of two brands with a shared ambassador coming together for a contest aimed at a shared target segment is interesting. HLL is proud to be the first to employ this inventive, promotional concept.”

There are four ways a consumer can participate in the contest. When you buy any Clinic All Clear 100ml (MRP Rs. 64/-) or 200ml (MRP Rs. 122/-) bottle, you will find a unique 9 digit code printed at the bottom of the bottle. Answer a very simple question and enter a code to be eligible to win your Yamaha G5 bike. To enter you can either SMS ‘CAC’ to 455, call 1901-2334455, log in to www.clinicallclear.com or get the contest forms from any HLL Super Value Store. The promotion kicks off on June 1st, 2006 and ends on June 30th, 2006.

About Clinic All Clear (HLL)

Hindustan Lever Limited (HLL) is India's largest FMCG company, touching the lives of two out of three Indians with over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. Clinic Plus Health shampoo was launched in India in the year 1987 and is India's largest selling shampoo. Clinic All Clear comes from the Clinic family and is an expert in eliminating dandruff and specializes in scalp care. HLL is also one of the country's largest exporters; it has been recognized as a Golden Super Star Trading House by the Government of India.

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Contact

Paresh Chaudhry, Hindustan Lever Ltd, +91 (022) 22827478
[email protected]