Fly Kingfisher Airlines and Drive Home Brand New Toyota Innova

Mumbai, Maharashtra, India , 2006-05-31

Kingfisher Airlines, India's fastest growing private airline and the first domestic carrier to introduce a premium First Class service for travellers flying on domestic routes, today announced a special offer for all its guests travelling between Jun 1 and June 30, 2006.

All that a guest needs to do is fly Kingfisher Airlines during the month of June, fill in a simple contest form and submit it at any of Kingfisher Airlines' check-in counters across the country to participate in a lucky draw. The lucky winner will take home a brand new Toyota Innova.

Alternatively, guests can enter the contest via the internet by visiting a special micro site www.flykingfisher.com/innova. After logging on, the guest has to submit the PNR number of the flight taken and answer two simple questions and submit their contact details.

Commenting on the latest in a list of innovative marketing initiatives announced soon after Kingfisher Airlines completed its first anniversary celebrations, Mr. Girish Shah, Head-Marketing, Kingfisher Airlines Limited said, "Kingfisher Airlines has redefined the way the airline category is marketed and promoted. All marketing initiatives and promotions have been conceived to deliver superior value and to delight guests who chose to fly with Kingfisher Airlines. At Kingfisher Airlines the Good Times experience is not limited to guests' in-flight experience. We extend the Good Times on ground by way of special schemes and benefits. We are delighted to present yet another exciting promotion for our guests. The contest runs for a month and at the end of the month, one lucky guest will win a brand new Toyota Innova. As we expand our network of cities served, we will continue to innovate and present exciting marketing initiatives in the months ahead".

Kingfisher Airlines has also launched the path-breaking Partners Program – a forum where like-minded brands to Kingfisher Airlines can come on the same platform and achieve respective marketing objectives. All this, while adding value to the Kingfisher Airlines guest, who is actually a consumer for the partner brand as well. Some brands that Kingfisher Airlines presently partners with are Tata Tetley, Tabasco, Pepsi and Fritolay etc.

The team at Kingfisher Airlines also believes that a consumer does not select a brand in isolation. Taking this insight forward, an extensive on-ground activation programme has been launched that is aimed at communicating the Good Times experience of Kingfisher Airlines outside the air travel context as well. Brand activation efforts have been successfully carried out at multiple consumer touch-points like multiplexes, malls, restaurants, pubs, events etc.

Kingfisher Airlines also offers its valued guests the king of all frequent flyer programmes – King Club. This unique loyalty programme offers the fastest way to earn free tickets along with unparalleled rewards and benefits.

In addition to the above initiatives, Kingfisher Airlines has launched the 'King Credit Card', a co-branded credit card with India's leading bank, ICICI Bank. Launched on a Super-gold platform, The King Card offers exclusive privileges to its members including a personal concierge service 24 x 7.

About Kingfisher Airlines
Kingfisher Airlines is India's first and only private airline to receive the prestigious, 'Best New Airline of the Year' award in the Asia-Pacific and Middle East region from Centre for Asia Pacific Aviation (CAPA). Kingfisher Airlines has also been voted as the 3rd Most Successful Brand Launch of the Year 2005, in the annual Brand Derby Survey conducted by India's leading business daily-Business Standard. In another Survey conducted by agencyfaqs.com and Brand Reporter, Kingfisher was voted as the 7th Buzziest Brand of 2005 amongst 2000 leading national and international brands. More recently, Kingfisher Airlines has bagged the "Service Excellence for a New Airline" award from Skytrax, a UK based specialist global air transport advisor.

The latest addition to the list of laurels is the "Best New Domestic Airline for Excellent Services and Cuisine" award from Pacific Area Travel Writers Association (PATWA), the biggest travel writers' organization, representing members from 70 countries across the globe, that conducts independent annual surveys across various industries related with Travel and Tourism in order to select the best in each category. Kingfisher Airlines commenced operations on May 9th, 2005 with a brand new fleet of aircraft. Kingfisher Airlines offers Full Service at True Value and promises an unparalleled experience to the Indian air traveller. On offer are extra-wide seats and spacious leg room, delicious gourmet meals, international-class cabin crew and a whole host of comforts and delights. Kingfisher Airlines also facilitates doorstep delivery of tickets on guest request. Kingfisher Airlines has further raised the bar by introducing the Indian business traveller to a premium product- Kingfisher First, the finest experience in the Indian skies. For more information on Kingfisher Airlines log on to www.flykingfisher.com . Fly the Good Times with Kingfisher Airlines.

Contact

Ritu Bararia, Sr. Manager PR and Corporate Affairs, Kingfisher Airlines Ltd., Delhi, +91 93508 66639
[email protected]