The Swiss Holidays Aims Larger Indian Customer-Base: Launches “Go-Swiss Campaign”

New Delhi, Delhi, India , 2006-06-05

The Swiss Holidays, a leading Swiss Trip Advisor, has launched a “Go Swiss Campaign” in India. This campaign was launched after the overwhelming response received form the “Swiss Panorama Campaign” announced for the customer-base in India.

“India holds a great potential for us. In the coming years we will see growth coming mainly from India and China, with vast middle class population and increasing disposable incomes. Higher disposable incomes and changing mindsets are encouraging more Indians to globe-trot”, said a company official.

Switzerland remains a popular holiday destination for the Indian tourists. Switzerland ranks second in Europe and among the top ten destinations worldwide – despite a negligible VRF (visiting relatives and friends) segment and the great geographical distance. Switzerland received over 75,000 Indian tourists in 2004, a growth of six percent over the previous year. In the year 2005, the number of visitors swelled up by nearly 10 percent with 15 per cent more visas issued to Indian nationals between January and August ‘05. However, this year witnessed a significant increase of 22 per cent more visas issued, within a span of four months (January-April 2006).

With lower fares, The Swiss Holidays now aims to reach the larger base of the population pyramid in India - the middle class population. The package is specially designed to suit the budget of an average Indian household. Priced at just INR 23,750/- the Swiss Holidays offer includes 4 Nights / 5 Days Swiss holiday of: 2 Nights stay in Interlaken (Includes excursion to Jungfraujoch – the Top of Europe) & 2 Nights stay in Luzern (Includes excursion to Mt. Pilatus – The world’s steepest cogwheel railway, (at 2132 m/7000 ft) with Lake Cruise), accommodation in 3 star hotels with breakfast, and travel by Swiss Rail.

For additional information & reservation details of this offer and other Swiss Holiday Packages, Hotels, Apartments & Rail Tours, please log-on to their website www.theswissholidays.co.in or email them at [email protected]. To further kick-start the holiday season, The Swiss Holidays shall be offering a commission of up to 15% to all bonafide Travel Agents & Tour Operators on the above prices. The Swiss Holidays, the leading Swiss Trip Advisor, has launched a variety of Swiss Tour Packages, Swiss Hotels, Guest Houses, Chalets and Apartments all over Switzerland, which are now available to the Indian travelers.

This Swiss Destination Management Company has steadily developed itself to be their clients’ perfect trip advisor, and can guide them at every step in this picturesque country. They specialize in handling FIT's (Individual Travellers) & groups of any size and can handle complete arrangements in Switzerland to enable their clients to enjoy their trip without any inconvenience.

The Swiss Holidays is also providing customized European Add-on City breaks for Austria, Britain, France, Germany, Italy and Spain. For further information, please visit the website at www.swissholidays.co.in.

About The Swiss Holidays

The Swiss Holidays is a Switzerland-based Destination Management Company that specializes in incoming tours from all over the world. As an unparalleled specialist of Switzerland, The Swiss Holidays also offers easy and independent Travel, 24x7 Customer Care in Europe and has a Local Swiss Office in Zurich located at Zurich Airport itself.

For Further Information Please Contact:

Sajivve Trehaan
CEO
The Swiss Holidays
Ground Floor,
Chandralok Building,
36 Janpath,
New Delhi-110 001

Phone: +91-11-23766466, 23766477
Fax: +91-11- 2376 6448
Email: [email protected]
Web: www.theswissholidays.co.in

Thomas Erne
Director - Europe
The Swiss Holidays AG
Airport Operations Centre,
Postfach, CH-8058,
Zürich Flughafen
Switzerland
Phone: +41(0) 44 580 45 24
Fax: +41(0) 1 355 33 34
Email: [email protected]
Web: www.theswissholidays.ch

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