WBBS Has Just Developed an Exclusive TV Channel for Hublot, the Famous Watchmaking Brand

Las Vegas, United States and Zug, Switzerland , 2006-06-05

Imagine what transportation would become if one found a new means of transport - as capillary as roads, as fast as airplanes and as spacious as ships! In the field of telecoms and communications, this new means is a reality.

Terrestrial television is inherently local or regional. Satellite television has a limited capacity, while cable is relatively expensive. Transporting the signal via the telephone wire and use Internet to tune in is no more a technician's pipe dream: in the last few months it has been possible to receive full-screen TV on the PC or on the television set at a low bandwidth, starting at 400Kb/s.

Even better: a revolutionary technological development allows companies, organisations, institutions to develop their own television. Potential audience: the 400 million ADSL users in the world.

WBBS (World Broadband Services), an international company headquartered in Zug (Switzerland), was able to put together marketing and technology: having overcome the issues of digital compression and content management, it now can build television stations in a matter of weeks. TV content is broadcast according to a schedule (24/7 programming) but also supplied to viewers as VOD (video on demand). Channels may be subscription-based or free, but they are all managed by an impressive software.

Being able to access a potential audience of 400 million from day one changes the fundamentals of television: it's possible to create niche channels which so far were impossible on a national, or even continental scale. A field into which WBBS is positioning itself rapidly.

On Sunday, WBBS launched its new bouquet of Internet TV channels, Baobab TV. Among its domains: watchmaking; an Olympic sport; Rome and Vatican news; tourism in Tuscany; the world of sailing ; extreme sports; golf and tourism.

WBBS has just developed an exclusive TV channel for Hublot, the famous watchmaking brand. The official announcement of this new chain has taken place today in Las Vegas, in the context of a conference on luxury and marketing organised by the Financial Times. A special occasion to launch WBBS and Baobab TV. This first-ever TV channel dedicated to a brand of watches will allow all enthusiasts, collectors and fans of watchmaking to enter the world of this brand in a living, informative, and intimate way.

A television dedicated to a single brand may seem strange to the specialists of traditional television, who are familiar with generalist TV. Yet, this channel has an unique asset: exclusive programming on a niche theme.

There is no doubt that this extraordinary extension of a web site - creating one's own television - will soon become a necessary step.

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Contact

CONTACT: WBBS International In Las Vegas Claudio Zampini +41 76 33 22 687 In Europe +44 207 060 16 62 [email protected] , ,