Miss World Organisation and Mauj Telecom Ink Global Deal on Mobile Content and Applications

Mumbai, Maharashtra, India , 2006-06-05

Mauj Telecom, leading mobile VAS provider, has signed a partnership with Miss World Organisation as a Global Mobile Partner for The 56th Miss World 2006. The deal will see Mauj produce and distribute a range of Miss World themed mobile content via its partnership with 50+ operators and portals worldwide.

The Miss World mobile content will include Final and Continental show highlights, contestant images and video profiles, ring tones, wallpapers and much more. .

Mauj is also developing an exciting virtual reality application that will bring users closer to the experience of preparing for the Miss World contest.

In a number of territories, Mauj will help power the Miss World 2006 global vote as the preferred SMS voting partner.

Miss World Organisation Chairman Mrs Julia Morley said: “During the past 56 years we have worked to ensure that Miss World remains at the cutting edge of new developments. In recent years we have gone interactive and our phone and text vote has been a massive success. We are delighted to be extending our stake for Miss World 2006 by sealing this global content deal with Mauj Telecom. This will ensure that Miss World retains its position as the world’s premier annual festival to recognise the achievements of young women. Miss World fans around the globe will be able to get closer than ever before to the experience of our festival.”

Mauj Telecom, CEO,, Arun Gupta, said: “Miss World is one of the biggest events in the world Mauj will get this contest to the user’s mobile devices thus making the experience more personal and unclose. Mauj is extremely honoured to work with the Miss World Organisation and TWI/IMG to bring this event to mobile consumers worldwide.”

Mauj Telecom, a part of People Group was founded in 2003 is a leading mobile VAS company in India. Mauj Telecom’s wap portal wap.mauj.com is the leader in the mobile gaming, mobile music and Gprs /Edge/ Wap space. Mauj’s shortcode 7007 is a leading SMS portal. Intel and Sequoia Capital have recently invested in Mauj. The company employs 160 people in its offices in Mumbai, Delhi, Chennai, Dubai, London, and New York.

THE MISS WORLD ORGANISATION owns and manages the annual Miss World Finals, a competition that has grown into one of the World’s biggest and most loved events. Miss World 2006 will take place during a four-week period in September, when more than 100 of the world’s most beautiful young women will compete for the coveted title of Miss World 2006. The Final will be held in Warsaw on 30th September.

Contact

Arun Gupta, MAUJ, +91 9820013862
[email protected]