Search Engine for Worldwide Trade Fair Activities with Even More Information; World's Only Database for Trade Fairs, Industries, Exhibitors and Products - Messe Berlin in Collaboration with m+a ExpoDataBase

Berlin, Germany , 2006-06-06

The extensive company and product database of Messe Berlin's Virtual Market Place(R) will be used to expand Germany's largest concentration of trade fair information of m+a ExpoDataBase.

This is the result of an agreement concluded between publishers m+a Verlag fuer Messen, Ausstellungen und Kongresse GmbH and the trade fair company Messe Berlin GmbH. Available since 7 June 2006, this new internet service can be accessed at www.expodatabase.de

CEO Messe Berlin GmbH Raimund Hosch: "This agreement with m + a ExpoDataBase means that an instrument which for many years has functioned successfully at the IFA, ITB and other Messe Berlin events now takes on a different dimension. Using the Virtual Market Place the unique benefits which trade fairs in their role as marketing instruments possess can now make their full impact at international level."

Florian Fischer, COO of the publishers m+a Verlag: "Our linking of trade fair data to exhibitor and product profiles creates unique added value for every trade fair company, as well as for their exhibitors and visitors. This is a major boost for the market appeal of m+a ExpoDataBase, a unique, independent community organiser serving the entire trade fair business. We are delighted to have been able to gain Messe Berlin as a major partner in this field right from the word go."

The internet platform www.expodatabase.de contains basic information on over 19,000 trade fairs and exhibitions worldwide. Since 2001 the Virtual Market Place(R) of Messe Berlin GmbH at www.messe-berlin.de has been offering its exhibitors a website where they can present their company and products to an interested business audience on a worldwide platform, the whole year round. This product and exhibitor database with information on over 20,000 companies is now also available to all market participants at www.expodatabase.de.

Thus, the m+a ExpoDataBase enables all market participants to search a globally unique combined database carrying information on trade fairs, industry sectors, exhibitors and products. Using the exhibitor search function, companies preparing to take part for the first time can immediately identify the trade fairs which their competitors have attended. Trade visitors and journalists can use their PCs to easily research information on specific products and make optimum preparations for their next trade fair visit. Direct links to stand registration and ticket purchase pages for the desired events complete this offer of services.

The Berlin-based content provider NGN GmbH is responsible for year-round updates of exhibitor and product information. An editorial department handling 17 languages works with NGN exhibitors from 180 countries. Thus buyers and decision-makers can make use of the m+a ExpoDataBase as an important and up-to-the-minute search engine for new trends and products 365 days a year.

Messe Berlin: founded in 1923 +++ in terms of turnover now one of the ten leading trade fair companies in the world +++315 employees +++ turnover of EUR 130 million +++ with 160,000 m(2) of covered display space and 100,000 m(2) open air grounds, the fifth largest trade fair facilities in Germany +++ ideal for combining trade fairs and congresses +++ three specialised subsidiaries providing a comprehensive range of services +++ highlights from the programme of events: ITB Berlin, IFA, International Green Week Berlin, Fruit Logistica, ILA Berlin-Brandenburg, InnoTrans, bautec, Popkomm +++ management: Raimund Hosch (CEO), Dr. Christian Goeke +++ www.messe- berlin.de; tel.: +49 30 3038-0; fax: +49 30 3038-2325

m+a Verlag fuer Messen, Ausstellungen und Kongresse GmbH, Frankfurt/Main founded in 1919 +++ m+a publishes material in English and German for leading specialist publications for the international trade fair business +++ m+a report, m+a MessePlaner, International Tradeshow Directory, m+a Newsline, TW TagungsWirtschaft +++ management: Peter Russ, Florian Fischer +++ www.m-averlag.com tel. +49 69 7595-02. m+a Verlag is a subsidiary of Verlagsgruppe Deutscher Fachverlag/Frankfurt am Main +++ 825 employees +++ turnover 124.3 million euros +++ www.dfv.de

Contact

CONTACT: Messe Berlin GmbH Michael T. Hofer +49 30 3038-2270 Fax: +49 30 3038-2279 [email protected] www.messe-berlin.de , ,