Kingfisher Presents the Kingfisher Golden Boot Contest for the True Football Fans

Bangalore, Karnataka, India , 2006-06-13

32 teams, 64 matches, 30 days of fun packed action. The heat is on to find the new world champion , only one footballer and one brand can keep you chilled out right through the tournament and after - FIFA Golden Boot player 2006 and Kingfisher, the King of Good Times! Kingfisher from United Breweries presents the Kingfisher Golden Boot Contest for all the true football fans. Guess the footballer who will kick the highest number of goals and win two tickets for the Oktoberfest 2006 in Germany to keep the good times rolling. The last day for entries is 1st July 2006 and the results will be announced after the tournament.

To win your 2 tickets - all you have to do is sms KF to 3636. You will receive five options on your screen with four players’ names and the last one as ‘none of the above’. Select one of the options and incase you think it is none of the players who can kick the highest number of goals then try again next day to sms and get a new list of players to chose from. To participate you could also log on to www.kingfisherworld.com . The winner will win 2 tickets to Germany to attend the much awaited German Oktoberfest 2006- an annual month long festival in Bavaria to enjoy german food and a fantastic german holiday with beer in specially created shacks and beer tents. The last day of the contest is 1st July 2006.

On the association of Kingfisher with Football, says Mr. Shekhar Ramamurthy, EVP- Sales & Marketing, UB Group, “Football is one of the most loved sports across the globe and the FIFA World cup, the most anticipated. Kingfisher is a sporty, fun and stylish brand with a strong association with the game since it is also the key sponsor of India’s best football club- Kingfisher East Bengal”. He further adds, “the Golden Boot player of the tournament is one of the most recognized and admired awards. The Kingfisher Golden Boot contest is our endeavor to add to the excitement and passion for the world cup. I wish all the Kingfisher true football fans the very best and hope to see 2 people flying to Germany soon.”

Adding to the world cup fever, Kingfisher also plans to hold special match screenings and promotions in restaurants and pubs across India with ad campaigns in print, radio and television along with innovative merchandise like football shaped ashtrays and much more.

About Kingfisher:

A flagship brand of the United Breweries group, ‘Kingfisher’ has a market share of 35%, has achieved international recognition consistently, and has won many awards in International Beer Festivals. Currently available in over 50 countries Kingfisher is a lifestyle brand associated with fun, style, fashion and youth. Kingfisher Swimsuit Calendar, Kingfisher Fashion Awards and Kingfisher Derby, are few of its ventures. It has been ranked amongst the top 10 fastest growing brands in the UK.To know more visit www.kingfisherworld.com

Contact

Toral Singh, IPAN, +91 (080) 22126183
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