Your Music, Your Data On The Go Everyday with The Philips Gogear Portable Digital Audio MP3 Players

Bangalore, Karnataka, India , 2006-07-22

Philips Electronics India Limited, a subsidiary of the Netherlands based Royal Philips Electronics and the Number One Consumer Electronics brand in Europe, in its endeavour to add excitement to the lives of music enthusiasts across the country, launched the GoGear Portable Digital Audio MP3 Players range in Bangalore city.

Philips GoGear jukeboxes provide the easiest way to access and enjoy infotainment by giving you “ultimate control” over playback and browsing.

Philips Go Gear SA 1100

-- 512Mega Byte Storage capacity
-- Wirefree USB Transfer
-- Plays MP3 & WMA music format
-- Supports upto 8 hours of battery life
-- Voice Recording
-- Up to 8 hours of battery life
-- Easy, intuitive music experience at just Rs. 3,999

Philips Go Gear SA 1110

-- 1 Giga Byte Storage Capacity
-- Wirefree USB Transfer
-- Plays MP3 and WMA music format
-- Voice Recording
-- Up to 8 hours battery life
-- Easy, intuitive music experience at just Rs. 4,999

Your Music, Your Data on the go – everyday

Philips has launched the GoGear Portable Audio MP3 Players range in an effort to deliver on its recently launched Brand Promise of “Sense and Simplicity”. The Philips GoGear MP3 Players range offers great benefits such as providing convenient wire-free USB transfer, adequate memory storage in the range of 512 Mega Byte -1Giga Byte, voice recording facility, a battery life of 8 hrs, audio playability of MP3, WMA and WAV. All of this, at extremely affordable prices, starting from Rs. 3,999/-. The Philips GoGear SA 1100 is priced at an affordable Maximum Retail Price (MRP) of Rs 3,999/-, while the Philips GoGear SA 1110 is priced at an affordable Maximum Retail Price (MRP) of Rs 4,999/-.

Speaking at the occasion, Mr Gunjan Srivastava, Director – Entertainment Solutions, Consumer Electronics, Philips Electronics India Limited said, “Through the launch of the Philips Go Gear Portable Digital Audio MP3 Players, Philips aims to make this segment affordable to a broader base of Indian consumers, who are young at heart and enjoy the music experience. Philips has always worked towards bringing cutting edge technologies and providing ‘value for money’ to the consumers. Philips GoGear jukeboxes provide the easiest way to access and enjoy infotainment by giving you “ultimate control” over playback and browsing.”


The Philips GoGear Portable Digital Audio MP3 Players range is available at select multi-brand Consumer Electronics outlets and Mobile phones counters in addition to the ARENAs- network of exclusive Philips Brand shops, in key cities, spread across the country.

The Philips GoGear MP3 Players launch party

In conjunction with the Go Gear MP3 Players launch, Philips in partnership with Radio City, announced a contest for Bangalore consumers called “The Philips GoGear Contest”, that allowed music enthusiasts to create a play list of their favourite songs and send it to Radio City. The contest attracted a large number of participants and many of them got a chance to win Philips GoGears, invites to the special launch party and one mega prize of being a “DJ for a night”.

At the press conference, Neema Shariff, the participant with the best play list, was declared as the winner of the contest. Followed by the Press Conference, the winner got a chance to be the DJ for a Night and play her song list along with the famous DJ Chico at a party specially organised by Philips to celebrate the launch at Club Noir, Le Meridien - one of the most happening pubs of Bangalore.

Philips created a youthful, lively and colourful atmosphere at Club Noir with an appealing décor to go with the spirit of the product and the target consumers.

“DJ of the Night” Neema rocked the crowd with the kind of music that Bangalore loves to groove on. And the young crowd present at the party was amongst the first consumers to experience the Philips GoGear MP3 players and enjoy Music on the go.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 30.4 billion in 2005. With activities in the three interlocking domains of healthcare, lifestyle and technology and 158,000 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at www.philips.com/newscenter.

Philips Electronics India Limited, a subsidiary of the Netherlands based Royal Philips Electronics is a leader in Lighting, Consumer Electronics, Medical Systems, Domestic Appliances & Personal Care, Semiconductors and Research. Philips has an unmatched range of internationally current products backed by superior design and technology and an excellent distribution and after-sales service network. Philips has been operating in India for 75 years and employs over 5,000 employees around the country.

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Contact

Ms. Gauri Ambardekar-Raje, Deputy Manager - Consumer & Market Intelligence and Media Relations,, Philips India, + 91 (022) 6691 2000 – Extn: 2276