Hilton Hotels Asia Signs Agreement with HMC

Newport Beach, California, United States , 2006-08-03

HMC (Hospitality Marketing Concepts), the leading solution provider of loyalty membership programs, has been selected by Hilton International Asia Pacific as the preferred vendor to implement and manage a private-label membership program throughout Asia. The appointment follows a successful 10-year partnership with Hilton Hotels in China.

The new program has been revamped and renamed the "Hilton Premium Club," a first-class membership club, offering recognition and benefits at selected participating hotels throughout Asia. Members will enjoy a variety of special member-only benefits and privileges designed to reward and recognize valued Hilton guests. The 12-month membership also provides the member with unlimited complimentary dining at any of the participating hotel restaurants when accompanied by one or more paying guests.

"The impact of successful Membership Programs cannot be underestimated," said Karen Kennedy, regional director of business development for Hilton International Asia. "This partnership with HMC gives our hotels turn-key solutions that will generate fast results. We are looking to HMC's extensive experience to manage a world-class program that will embody the Hilton philosophy."

"We are very excited to be selected as the operator of the Hilton Premium Club," said Mokhtar Ramadan, CEO for Hospitality Marketing Concepts. "HMC's appointment as the preferred vendor is the natural progression for what has been an extremely strong and profitable partnership in China. Hilton Hotels have proven to be true partners who know how to maximize the benefits of a membership program and use the various marketing tools that HMC brings to the table. We are looking forward to growing the new Premium Club throughout the region, and expanding our partnership with the Hilton Group."

ABOUT Hilton Hotels Corp.

Hilton Hotels Corp. (NYSE:HLT) is the leading global hospitality company, with nearly 2,800 hotels and 475,000 rooms in more than 80 countries, including 150,000 team members worldwide.

The more than 2,300 hotels are owned, managed or franchised in North America with some of the best known and highly regarded brands, including Hilton(R), Conrad(R), Doubletree(R), Embassy Suites Hotels(R), Hampton Inn(R), Hampton Inn & Suites(R), Hilton Garden Inn(R), Hilton Grand Vacations(TM), Homewood Suites by Hilton(R), Scandic and The Waldorf=Astoria Collection(TM).

Outside North America, the company operates 262 hotels branded Hilton and 130 under the mid-market Scandic brand. For more information, please visit www.hiltonworldwide.com.

ABOUT HMC

With headquarters in Newport Beach, Southern California, HMC is the leading provider of travel industry paid consumer membership and database management programs. HMC provides services to more than 1,000 full-service hotels worldwide. A selection of clients includes InterContinental, Le Meridien, Starwood, Ritz, Shangri-La, Mandarin Oriental, Husa, Orbis, Raffles and Swissotel. HMC is a global company with offices in more than 70 countries including Italy, France, Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada, United Kingdom and United States. More information about HMC may be found on the company's Web site, http://hmc.clubhotel.com, or by contacting Peter Gorla, director of marketing, at 949-833-8000, ext. 218 or via e-mail at [email protected].

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