McDonald's(R) Announces 25 Selected ''Stars'' from First-Ever Online Global Casting Call; New Faces to be Featured on Packaging Seen by Millions Around the World
Oak Brook, Illinois, United States
, 2006-08-10
McDonald's today announced the 25 "Stars" selected(1) from its first-ever online Global Casting Call who will be seen on its packaging early next year by more than 50 million customers a day. The twenty-five were selected from 13,000 entries from more than 100 countries around the globe.
Consumers from all corners of the world submitted online at www.mcdglobalcasting.com personal stories of what they love in 100 words or less along with a digital photo capturing the essence of their stories. The final 25 selected "Stars" (ranging in ages from five to 60+ years of age) were chosen based on their entries capturing the "i'm lovin' it(R)" spirit, celebrating real people, real passions and real stories.
"The thousands of extraordinary entries submitted to our first online global casting call far exceeded our expectations," said Mary Dillon, McDonald's Global Chief Marketing Officer. "We're thrilled to provide the final 25 individuals selected with the unique opportunity of having their images shared with our 50 million customers a day worldwide. It is another example of how McDonald's engages with our customers in unique and fun ways."
The 25 worldwide "Stars" selected from McDonald's online Global Casting Call are:
North America
1. Terri Kacie from Pinellas Park, Florida, USA -
physically-challenged young woman who loves outdoor sports,
particularly rappelling
2. Ocean Smith from Chicago, Illinois, USA - 10-year-old trumpet
player who is in his school band and performed at a Chicago jazz
club
3. Paula Glenn from Dallas, Texas, USA - volunteer traffic mom at her
daughter's school who eagerly protects the children from drivers
in a hurry
4. David Dean from Johnstown, Ohio, USA - defies gravity as he
careens down hills as a professional street luger
5. Nick Mortell from Kapaa, Hawaii, USA - a high school student who
loves watching and playing football
6. Joseph Perez from Glendora, California, USA - 23-year-old from
Southern California whose passion is restoring and driving classic
muscle cars from the 70's
7. Lynnette Abad from Las Vegas, Nevada, USA - feels the presence of
nature as she drives the open road on her Harley motorcycle
8. Sam DeCrispino from Parkton, Maryland, USA - 60+ year-old who
shares a love of lacrosse with his 15 year-old son
9. Lesley Dahl from Magrath, Alberta, Canada - 50+ year-old who feels
alive in body and soul as she and her husband, De Vor, hike trails
around the world
Latin America
10. Roseli Goncalves do Espirito Santo from Sao Paulo, Brazil -
teacher of Brazilian sign language for 18 years, she loves being
able to communicate with her deaf students
11. Mary Anne Sebold Barbosa from Santo Andre, Brazil - 22-year-old
who dreamt of becoming a professional ballerina since she was
little; still dancing towards her dream
12. Xavier Cotto Bartolomei from Toa Baja, Puerto Rico - wants to
share his passion for playing the drums as he believes a positive
message is carried along with his songs
13. Roni Ahumada Carvalho from Buenos Aires, Argentina - a 5-year-old,
this youngest "star" has been enjoying the water since he was 5
months old and now loves swimming along the bottom of the sea
Asia-Pacific
14. Jin Bao from Shanghai, China - realized her life-long dream of
wearing a costume from China's national opera, of which she is a
passionate fan
15. Kim Shiman from Dae Jun, South Korea - a McDonald's restaurant
employee and student at Hannam University, where he plays cello in
the competition orchestra
16. Felicia Yee from Singapore - from the warm climate of Singapore,
loved her experience of the sight and feel of her first snowfall
17. Kelly Ann James from Sydney, Australia - loves the music, jazz
and style of the 40's and is now an Australian swing dance
champion
Europe
18. Stephane Rousson from Rouen, France - hopes to be the first to
fly a pedal-operated dirigible balloon over the English Channel
19. Aldwin Colas from Draguignan, France - 10-year-old boy with a
passion for golf and a self-described resemblance to his favorite
player - Tiger Woods
20. Inigo Aymat from Madrid, Spain - loves the sensation of living
life to the fullest as he skydives
21. Paolo Tazzari from Ravenna, Italy - avid beach tennis player who
won the Italian National Championship three years in a row
22. Isabella Herkner from Wien, Austria - passionate about diving and
underwater sea life, particularly in the Red Sea
23. Jade Hitchen from Benfleet, United Kingdom - 11-year-old girl
who has fun combining her passions for art, music and fashion
24. Christoph Latzer from Griez, Germany - a McDonald's restaurant
employee, he enjoys the reward of being able to help people as he
volunteers at local fire station
25. "Star" approval process pending
Lights, Camera, Action!
McDonald's is treating the 25 "Stars" to an all-expense paid trip for them and a guest to London, England the week of August 21, complete with tours of the city (including Windsor Castle and Tower of London), croquet party, tickets to award-winning play "Mama Mia" (including meet and greet with the cast), and celebration parties. A main focus of the trip will be the photo session with each of the "Stars" and renowned lifestyle photographer, Nick Clements, who has worked with world famous celebrities and fashion magazines. The photos will feature the "Stars" demonstrating their "passions." In 2007, these images will be featured on McDonald's most prominent packaging - cups and bags - and seen by millions of customers worldwide for more than a year.
For more information, visit www.mcdepk.com/globalcastingcall.
About McDonald's
McDonald's is the leading foodservice retailer with more than 30,000 local restaurants in more than 100 countries. Approximately 70 percent of McDonald's restaurants worldwide are owned and operated by independent, local businessmen and women.
(1) Editor's Note: 25th "Star" approval process pending. Log on to www.mcdepk.com/globalcastingcall for update.
(C)2006 McDonald's
Contact
CONTACT:
McDonald's
Joanne Jacobs
630-623-7943
[email protected]
or
GolinHarris
Kim Todd
312-729-4295
[email protected]
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