Fair & Lovely Menz Active to Launch the First Official Twenty20 Cricket Tournament in India

Mumbai, Maharashtra, India , 2006-08-10

Fair & Lovely Menz Active is set to ‘Change the story’ – not just of male grooming but of Indian cricket. To commemorate the launch of Fair & Lovely Menz Active, they choose to extend their support to another first in cricketing history – the launch of the first official Twenty20 Cricket.

Speaking on the occasion, Ashok Venkatramani, Vice President-Skin Care, Hindustan Lever Limited, “For us this launch is not just another launch – for the first time, Fair & Lovely marks its entry into the male domain of grooming – while a number of men were using products from the FAL stable, we have worked on an innovation that gives them just the skin care product they have been looking for- a combination of ingredients that promises long lasting fairness with 100% more sunscreens and never before smoothness with silicone conditioners. “

“Fair & Lovely Menz Active will certainly Change the story of male grooming in India. To mark our launch we were on the look out for a event we believed really represented the brand - as FAIR & Lovely, we have been one of the first brands to extend support to women’s cricket, our advertising has reflected the gaining popularity of women commentators and now we are happy to extend our support to Twenty20, a new phenomenon on the rise – it is a trend that many cricketers including Rahul Dravid has supported.’

“ Twenty20 cricket represent that opportunity to unearth new talent in the field of cricket – its our contribution to the Indian cricket and we are certain this will help discover many Sachin’s, Dhoni’s, Rahul Dravid’s etc. We see this support we are extending as a sure way of changing the story of Indian cricket and taking it to greater heights of glory”

Brijesh Patel, Honorary Secretary, Karnataka State Cricket Association, expressed his views on the occasion and said, “I welcome the association of Fair & Lovely Menz Active with Twenty20 Cricket. It is bound to capture the imagination of the players and cricket fans world over. The association with Fair & Lovely will help unearth new exciting cricketing talent.”

Rahul Dravid, Captain-Indian Cricket Team, had earlier said that India should join the rest of the world in Twenty20 cricket.

With BCCI agreeing to participate in the Twenty20 world cup in 2007, the concept is bound to gather momentum and catch the imagination of the whole nation.

About Fair & Lovely MENZ ACTIVE:

Fair & Lovely MENZ ACTIVE is scientifically tailored for Men's skin. The cream works better on all three factors that make men's skin different than women's skin – tough skin, harsh outdoor routine, rough skin with stubble. Men have found Fair & Lovely MENZ ACTIVE to be significantly better than women's fairness creams in side-by-side tests. Fair & Lovely MENZ ACTIVE is superior because it has deep penetrating fairness with Vitamin B3 at never before levels, long lasting freshness with 100% more sunscreens and never before smoothness with silicone conditioners.

About Twenty20 Cricket

It is a type of single innings cricket in which each team bats for a maximum of only 20 overs. A twenty20 game is completed in about three hours, with each innings lasting around 75 minutes. Twenty20 is a cricket game which can be completed within the same time span as many other team sports such as Association Football and Rugby Football.

It was introduced to create a lively form of the game which would be attractive to spectators at the ground and viewers on viewers on televisions and it has been very successful.

With India now accepting to participate in the Twenty20 world cup, the popularity of the Twenty20 cricket is expected to soar with increase in fan base and talent base.


Contact

Anjana Anand, IPAN, +91 98191 43567
[email protected]