Kingfisher Airlines comes on-board as the Preferred Airline for North East Tourism

Kolkota, West Bengal, India , 2006-08-30

Kingfisher Airlines, India’ fastest growing airline and winner of 9 prestigious awards and accolades, today announced the conferring of the status of ‘Preferred Airline’ on it by the North East Tourism Development Council. The creation of a strategic alliance was also announced between the airline and the Tourism Council.

Under the alliance, Kingfisher Airlines will help the North East Tourism Council to promote the North East states of India as the preferred tourism destinations to holiday-goers across the country. It will also help North East Tourism Council create awareness about holiday destinations and special packages on-board its flights. All guests of North East Tourism Council traveling on Kingfisher Airlines will enjoy access to an unparalleled experience in terms of safety, on-time performance, convenience and reliability using cutting-edge technology and world class service standards right from the point where the guests make their reservations till the guest is in-flight and disembarks.

Commented Dr. Vijay Mallya, Chairman and CEO, Kingfisher Airlines Limited, “Kingfisher Airlines services 17 cities across the country. Connecting tourist destinations across India is part of Kingfisher Airlines’ aggressive growth plans. We plan to expand rapidly and the North-East is an importnat market for us. We are very happy to be recognized as the Preferred Airline partner for the North East Tourism Development Council. Together we will promote the North Eeast region to millions of Indians as one of the finest tourist destinations in India.”

Added Mr. Girish Shah, Head - Marketing Kingfisher Airlines Limited, “There is a strategic fit between Kingfisher Airlines and North East Tourism Development Council. Besides, our target audience is the same. With the strong value proposition of Kingfisher Airlines present in the association, guests of North East Tourism , can now avail the unparalleled experience of India’s first Full Service, True Value airline and can enjoy never-before seen features; all this while being engulfed in superior luxury and comfort. Kingfisher Airlines offers a truly international flying experience which is at par or more than what even the best in the world have to offer.”

Among several innovative promotion tools for the alliance, Kingfisher Airlines will also provide a unique advertising opportunity to the North East Tourism Development Council by way of dynamic as well as static advertising on its one-of-a-kind in-flight entertainment. Kingfisher Airlines offers 5 channels of the trendy FUN TV and 10 Channels of chartbusting music on Kingfisher Radio onboard its flights.

About Kingfisher Airlines

Kingfisher Airlines is India's first and only private airline to receive the prestigious, 'Best New Airline of the Year' award in the Asia-Pacific and Middle East region from Centre for Asia Pacific Aviation (CAPA). Kingfisher Airlines has also been voted as the 3rd Most Successful Brand Launch of the Year 2005, in the annual Brand Derby Survey conducted by India’s leading business daily-Business Standard. In another Survey conducted by agencyfaqs.com and Brand Reporter, Kingfisher was voted as the 7th Buzziest Brand of 2005 amongst 2000 leading national and international brands. More recently, Kingfisher Airlines has bagged the “Service Excellence for a New Airline” award from Skytrax, a UK based specialist global air transport advisor.

Another addition to the list of laurels is the “Best New Domestic Airline for Excellent Services and Cuisine” award from Pacific Area Travel Writers Association (PATWA), the biggest travel writers’ organization, across the globe, that conducts independent annual surveys across various industries related with Travel and Tourism in order to select the best in each category. Lastly in a survey conducted by IMB for Times of India, 46% of the participants voted Kingfisher Airlines ‘The Best Airline” and “India’s Favourite Carrier”. Kingfisher Airlines commenced operations on May 9th, 2005 with a brand new fleet of aircraft. Kingfisher Airlines offers Full Service at True Value and promises an unparalleled experience to the Indian air traveler. On offer are extra-wide seats and spacious leg room, delicious gourmet meals, international-class cabin crew and a whole host of comforts and delights. Kingfisher Airlines also facilitates doorstep delivery of tickets on guest request. Kingfisher Airlines has further raised the bar by introducing the Indian business traveler to a premium product- Kingfisher First, the finest experience in the Indian skies. For more information on Kingfisher Airlines log on to www.flykingfisher.com . Fly the Good Times with Kingfisher Airlines.


Contact

Ritu Bararia, Sr. Manager PR and Corporate Affairs, Kingfisher Airlines Ltd, +91 93508 66639
[email protected]