Amul, First Indian Brand to Use Natural Vanilla in Ice-Cream

Anand, Gujarat, India , 2006-09-22

Amul, the market leader in ice-creams in the country, has launched the Vanilla Royale Ice-cream using pure natural vanilla extract. Amul is the first Indian brand to use natural vanilla in ice-cream. Pure natural vanilla is an extremely complex flavour from the fruit of an orchid called vanilla planifolia. The major flavour component of vanilla beans is natural vanillin which appears as a white crystal line material on well cured aged beans.

The Gujarat Co-operative Milk Marketing Federation Ltd., which markets the products of 2.9 million milk producers of Gujarat under the brand name Amul, has taken this initiative to help 1500 vanilla farmers of Kochi who are engaged in procuring and processing quality natural vanilla as per international standards. These vanilla farmers have joined together to form the Vanilla India Producers Co. Ltd., Ernakulam.

Amul's Vanilla Royale is available in an attractive 500 ml paper cup priced at Rs. 45/- all over the country. It stays fresh for 12 months from the date of packaging when stored at minus 18 degree Celsius.


Contact

R. S Sodhi, Chief General Manager, GCMMF Ltd, +91 98240 11058
[email protected]