Samsung Launches P310 Card Size Phone in India

New Delhi, Delhi, India , 2006-10-05

Samsung Telecommunications India (STI) a dominant player in Indian mobile industry, today announced the launch of SGH-P310 -a credit card size phone. This phone illustrates Samsung’s sensitivity to Indian fashion conscious business professional’s need for mobile phones having stylish exteriors, embedded with cutting edge features and longer battery life.

Samsung’s P310 offers superior portability with its slim form factor at a mere 8.5mm thinness with an elegant chrome and black exterior. Resembling a sleek and smart credit card, the P310’s modern design is bound to attract the fashion-conscious business professionals. The exquisitely designed P310 is the perfect companion for working professionals and business users fulfilling their desire for a stylish premium feather-light mobile having longer talk time and serving their needs anytime, anywhere. The handset will be available to the customers at Rs 21,499/- only.

P310 fits perfectly into the business and professional attire with large 1.9” 262K QVGA color screen, touch sensor soft key, 2 megapixel camera, Quadband, Bluetooth wireless support, Email, Direct TV Out, Privacy Lock, Pictbridge and mobile printing. It’s 80 MB of internal memory and slot for external memory offers wider space to store your business presentation, video footage or MP3 songs. Embedded software - Piscel Viewer in P310, allows access to business critical information in a seamless, graphically rich format. Supporting all popular office formats like MS Word, PowerPoint, Excel, PDF, HTML, and Standard Image formats, the P310 displays downloads exactly as they appear on the desktop PC to view, manipulate and send. The handy Privacy Lock feature permits discretion and confidentiality of all and any of the data’s stored in the phone.

Its ‘Direct TV Out’ function enables recorded video films, images, office documents and video games to be played on the television screen or through a data projector. It can also be used to play your MP3 melodies on hi-fi audio systems.

Mr. Ryu, Managing Director, Samsung Telecommunications India, says “India is a very critical market for Samsung Telecommunications India where we will keep launching premium color and camera phones. The launch of SGH-P310 reinforces our commitment to deliver cutting-edge technologies, superiorly designed mobiles with extended battery life to the Indian business and working professionals.” He further adds “P310 is loaded with the latest multimedia features with a unique iconic design. Its mini compact size with essential multimedia features meet Samsungs highest standard of quality.”

About Samsung Telecommunications India Pvt. Ltd.

Samsung Telecommunications India - a 100% subsidiary of Samsung Electronics Co., Korea, is a dominant mobile player in the Indian market. As the part of its global strategy to cater to the world’s largest emerging telecom market, Samsung has set up a mobile phone manufacturing unit at Haryana, India with an initial investment of USD 15 million.

Being Samsung’s fourth overseas handset manufacturing facility in the world after China and Brazil, this unit is catering the demands of local markets and acting as the manufacturing hub for other Asian and Middle East countries.

To view the SGH-P310 Specifications please click on the link given below:

http://www.businesswireindia.com/attachments/SGH-P310_Specifications.doc

Contact

Yuvraj Mehta, Samsung Telecommunications India, +91 9899890324
[email protected]