Castrol BikeZone Plays Host to the MTV Hero Honda Roadies

New Delhi, Delhi, India , 2006-11-18

Castrol India Limited today concluded a month-long promotional initiative targeted at the customers of its new concept in bike care-the Castrol BikeZone. The promotional initiative was the culmination of a community building exercise undertaken by the company as part of a promotional partnership with the nationwide biking challenge- MTV Hero Honda Roadies.

The Castrol Bike Zone located at Wazirpur in New Delhi hosted a meet and greet session today, where lucky winners got a chance to meet with the MTV Hero Honda Roadies. The group of bikers who had traversed the length and breadth of the country, as part of the MTV Hero Honda Roadies, were welcomed by scores of biking aficionados who had thronged to the Castrol BikeZone at Wazirpur to meet their biking idols. The sprinkling of MTV VJs present on the occasion added to the sense of festivity and celebration as biking enthusiasts exchanged notes with the ‘Roadies’.

A company spokesperson said “Castrol BikeZone has evolved as a revolutionary concept in motorcycle servicing in order to address the needs of passionate and enthusiastic bikers in the country. The current promotional initiative is an endeavour to provide a platform for the community of like-minded bikers to get together and bond around their common passion-bikes and bike maintenance.”

Castrol BikeZone provides a transparent problem diagnosis of the bike’s problems with the customer fully involved in dialoguing with the mechanic in determining the jobs required to be carried out on the bike. The three-tiered service menu helps the customer choose the right kind of service for his bike. The pricing is clearly stated for each menu and the customer knows exactly what the cost of the service would be, so that he/she gets no shocks at the time of billing. The service is best in class, using the latest technology equipment and done by expert mechanics trained by Castrol.

The Castrol BikeZone concept was first launched in India in August 2004 and after a successful pilot test in Bangalore and Chennai, the concept is now being rolled out nationally. There are now 50 Castrol BikeZones operational across India.

About Castrol BikeZone

Castrol BikeZone is a unique concept in motorcycle servicing that will enable motorcycle owners to benefit from the highest levels of technical advice and customer service with the full backing of the Castrol brand. The BikeZone initiative was born out of an insight into a consumer need for high quality, transparent and customer friendly motorcycle servicing. Castrol BikeZone is distinguished by the key benefits of personalized attention and transparency in service – while guaranteeing high quality technical service.

About Castrol India Limited

Castrol India Limited is a public limited company in which 70.92 % of the paid-up capital is held by Castrol Limited, U.K which is a part of BP Group worldwide. Starting off as a trading unit in India, Castrol has grown to become the largest lubricant company in the retail automotive segment. Castrol has constantly demonstrated its commitment to Indian consumers by offering world class products, backed by the highest level of customer service. Castrol India is acknowledged as the technology leader in the Indian lubricant industry.

For more on Castrol India, visit www.castrol.co.in

Contact

Archana Thomas, IPAN, Mumbai, + 91 (022) 2266 1755 / + 91 9322702013
[email protected]