Sifymax.com Partners with Sony to Webcast Exclusive Content on Bigg Boss

Chennai, Tamil Nadu, India , 2006-11-28

www.sifymax.com, the leading broadband portal from Sify Limited, (NASDAQ Global Markets: SIFY), a leader in Consumer Internet and Enterprise Services in India with global delivery capabilities, announced today an alliance with Sony Entertainment Television to be the official website of their popular reality show Bigg Boss, the Indian version of the internationally acclaimed Big Brother. Following this tie-up, Sifymax will feature exclusive footage from each episode, as well as footage, which users do not get to see on television.

Commenting on the alliance, Mr. V. Sivaramakrishnan, President, Portals, Sify Ltd. said, “Bigg Boss has captured the imagination of television viewers across the country with its unique reality show format. Sifymax is the pioneer in broadband content and is consistently innovating to offer a richer entertainment experience to our consumers. We are certain that with this partnership Bigg Boss’ viewers will experience a closer connect with the participants that they have loved or hated. Most of the major programs on the lead television channels are already hosted on Sifymax and for we would like to be the ultimate web destination for all forms of entertainment, including popular reality shows.”

Speaking on this partnership, Albert Almeida, Executive Vice President & Business Head, Sony Entertainment Television, said, "The launch of Bigg Boss has given an all new meaning to reality television and we are happy to extend the same excitement and unseen drama to a larger audience through our web partner. Given the success of our partnerships during Fame Gurukul and Indian Idol, we have immense confidence in the popularity of Sifymax among Internet users and hope that Sifymax-Bigg Boss partnership will take our show to another level."

Sifymax will feature the Bigg Boss show format, profile of the anchor, profiles of contestants who are part of the show, weekly results, chats and message boards. Exclusive podcasts-voice excerpts from the Evicted Participant and Bigg Boss will be also be aired on a weekly basis. The site is interactive with Bigg Boss fan polls, task ideas, poll feedback, Big Boss blogs and an exclusive Bigg Boss merchandise store. Apart from being the official broadband partner for the program, Sifymax also holds the rights to market the website www.biggboss.sifymax.com.

About Bigg Boss

BIGG BOSS, the Indian version of the internationally acclaimed show—Big Brother—has taken India by storm after successfully enthralling viewers in 50 countries. Bigg Boss, an all powerful and god-like entity, rules the lives of 13 handpicked celebrities from various field who must live together in an isolated house with no contact to the outside world and carry out various tasks that the Bigg Boss asks them to perform. This unscripted soap promises to entertain with its unadulterated drama, raw emotions, genuine laughter and so much more. Bigg Boss shows users LIVE drama as it happens.

Apart from the celebrity Housemates like Rakhi Sawant and Kashmera Shah, the popular Arshad Warsi plays the role of the assistant to the mysterious Bigg Boss.

About Sify Limited

Sify is among the largest Internet, network and e-Commerce services companies in India, offering end-to-end solutions with a comprehensive range of products delivered over a common Internet backbone infrastructure. This Internet backbone reaches 183 cities and towns in India. A significant part of the company's revenue is derived from Corporate Services, which include corporate connectivity, network and communications solutions, security, network management services and hosting. A host of blue chip customers use Sify's corporate service offerings. Consumer services include broadband home access, dial up connectivity and the iWay cyber café chain across 154 cities and towns. The company's network services, Data Center operations and customer relationship management are accredited ISO 9001:2000.

For more information about Sify, visit www.sifycorp.com.

Forward Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The forward-looking statements contained herein are subject to risks and uncertainties that could cause actual results to differ materially from those reflected in the forward-looking statements. Sify undertakes no duty to update any forward-looking statements.

For a discussion of the risks associated with Sify’s business, please see the discussion under the caption "Risks Related to Our Business" in the company's report on Form 6-K for the quarter ended June 30, 2006 which has been filed with the United States Securities and Exchange Commission and is available by accessing the database maintained by the SEC at www.sec.gov.

Contact

Mr. David Appasamy, Investor Relations, Sify Limited, +91(044) 2254 0770 Ext. 2013
[email protected]