Aapkavideo.Com - The One-Stop Place to Look for All Your Favorite Desi Videos!

Bangalore, Karnataka, India , 2006-12-08

Convergence of media is touted as being the next important step in the Indian media industry. AapkaVideo.com (http://www.aapkavideo.com) has addressed this very concept in its revolutionary venture.

Well, some might ask, what is AapkaVideo all about? Ever thought of sharing your videos with your near and dear ones? Ever wanted to test your skills at creating a video all by yourself and allowing others to see it? Ever wanted to simply look for the one video that you missed the other day due to a hectic work schedule? Ever wanted to search though tons of videos to dig out those old 1980's classics?

AapkaVideo.com (http://www.aapkavideo.com) might just be the answer for you.

Built on a proven interactive development and storage platform or what is popularly called IDP, AapkaVideo combines the best features of multiple technologies put to good effect.

According to Kokila C, a Project Manager at AapkaVideo, the concept is uniquely powerful to make a big impact on the media/video savvy Indian customer.

“AapkaVideo (http://www.aapkavideo.com) is a different service in the sense the bandwidth requirements are pretty low (very important for the Indian market where bandwidth is always a major concern as also is latency), the interface is easy-to-use and the keystrokes are minimal. Unlike competing services available in the Indian market, what is most important to note is that the quality of videos displayed is pretty good”, says Kokila C.

Yet another differentiating factor that sets AapkaVideo apart is its unique search technology. Says Kokila, “AapkaVideo (http://www.aapkavideo.com) also sports a revolutionary search technology that helps you search for your favorite desi videos at lightening speed and brings up most relevant results! It is important to provide intuitive desi video results for searches, and we believe that we have bettered most other services in our category”.

AapkaVideo.com (http://www.aapkavideo.com) is designed on the lines of YouTube and is a community service bringing the concept of peer video sharing/viewing to the common Internet user’s household. With broadband rates in India dropping steadily and more providers emerging in the market, broadband Internet usage in India is pretty much on the rise thereby allowing the popularization of such services in countries such as India.

According to some estimates, broadband usage in India has grown substantially over the last couple of years with government players such as BSNL and MTNL getting into the fray along with private operators such as Airtel etc. The number of broadband subscribers has gone up sharply in 2006 as per estimates to over 1.5 million from much lower figure during the previous year. This helps resolve a major concern for introduction of such services tailor-made for the Indian market i.e. the penetration of broadband Internet into the regular household since it is not practical for dial-up users to take the maximum benefits such services have to offer. Dial-up users would still be able to view the videos offered on AapkaVideo with its unique bandwidth optimization techniques employed.

On the business front, Kokila says, “Look at the services all around you. The concept of bringing the audio/visual medium to the user’s fingertips and user convenience is already gaining traction. What was envisaged in the concept of convergence of various forms of media is taking shape all around you. Why else would cell phone companies have so many services targeted towards the young customer who would want to view audio/visuals on the cell phone. We are merely extending that concept to something that is more tangible and easily accessible to the user – the user’s desktop/notebook to share videos. The era of sharing photos is history now. The new generation wants food for thought. They want to share videos. They want to showcase their own experiences by recorded videos and posting them on websites such as YouTube or AapkaVideo. This is where AapkaVideo comes in and helps satiate that requirement of our customers. Yes, everyone would possibly call us as a YouTube clone. They were the first in a different market where broadband penetration was already high. Though we were ready with the concept, we had to play the waiting game till the broadband penetration was reasonable enough for us to launch this service in the Indian context. We are among the first in the Indian space to introduce such a service. We are confident of our expectations and goals from this service and we are here to compete.”

“We will keep coming up with exciting new offerings for this service in the days to come so we are confident that AapkaVideo (http://www.aapkavideo.com) would be an extremely appealing solution to the Indian media savvy genre. AapkaVideo is going to be India's response to the fast growing online video sharing market.” says Kokila with a confident smile clearly focused on this new venture and looking ahead.

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Contact

Kokila C, Project Manager, AapkaVideo.com, +91 (080) 28411677 Ext 27
[email protected]