Kingfisher Airlines and dishtv Form an Unprecedented Alliance in the Indian Skies

Mumbai, Maharashtra, India , 2006-12-08

History has been created in the world of entertainment and Indian aviation, with the coming together of two large corporate houses, dishtv and Kingfisher Airlines, to bring LIVE TV entertainment for the very first time in the Indian skies. This association signifies the commitment to enhance in-flight entertainment like never before and a turning point to make the unprecedented happen, the launch of LIVE TV, 35000 feet high in the sky. As a part of the tie-up, the country’s pioneer DTH player, dishtv, will demonstrate its services on the country’s fastest growing airline, Kingfisher Airlines.

Now, only on flying with Kingfisher Airlines, guests will not miss out on any critical news or business event, sporting action, Hollywood and Bollywood blockbusters, chartbusting music, and popular sitcoms, thanks to dishtv’s revolutionary new technology, making digital content services available on board!

Starting services two and half years ago, dishtv marked its presence by revolutionizing entertainment, right from the Siachen to Kanyakumari, to the remotest areas, across the country. Next, dishtv conquered the seas, with mobile dish installations on sailing vessels, within the footprint of the satellite. With the Kingfisher Airlines alliance, dishtv has achieved yet another milestone by taking digital entertainment to the skies with the launch of LIVE TV on board every Kingfisher Airlines aircraft.

Speaking on the occasion, Mr. Subhash Chandra, Chairman, Essel Group, said, “We are extremely pleased to join hands with Kingfisher Airlines, marking dishtv’s presence and dominance in the Indian skies. This marks a red letter day, yet again in the history of Indian entertainment when we have been able to take TV entertainment to completely unprecedented levels. This reiterates our commitment to not just be the pioneers in the DTH category but as true leaders, continue to innovate and lead from the front, giving the consumer the best he could ever imagine in entertainment, constantly. We look forward to such historical innovations with like minded corporates in the future as well.”

Added Dr. Vijay Mallya, Chairman and CEO, Kingfisher Airlines Limited, “In 2005, Kingfisher Airlines launched and redefined the way the Indian air traveler perceived the joy of flying. We introduced in-flight entertainment on-board all our flights, so much so that our competitors were compelled to follow suit. Today we take our commitment to take the best of Good Times, one step further for our guests. Our association with dish TV has helped us create yet another path-breaking innovation which will revolutionize the way Indians perceive in-flight entertainment and we are very proud that dishtv will now enable LIVE TV onboard every Kingfisher Airlines flight. With the launch of LIVE TV onboard, we are not re-defining in-flight entertainment, but creating history”.

The first aircraft empowered by dishtv complete with the LIVE TV service, will be ready to take-off by the end of December, 2006.

Kingfisher Airlines FUN TV will now comprise of 16 channels of LIVE TV showing business news, current affairs, popular sitcoms, live sporting action, Hollywood and Bollywood blockbusters, chartbusting music, travel and lifestyle, 5 channels of the very popular broadcasted video content and 1 moving map channel. In addition guests can enjoy 10 channels of chartbusting music from hip-hop to retro to old Hindi melodies on Kingfisher Radio.

Kingfisher Airlines was the first Indian carrier to offer In-flight Entertainment onboard its flights across the country.

So sit back, relax and enjoy the dishtv enabled Kingfisher LIVE TV Experience.

About dishtv India

Essel Group - the parent company of the Zee Network launched dishtv in the year 2003. dishtv aims to be an Entertainment Provider and harbinger of the new age media in India. In a short span it has on its platform more than 160 National and International channels with a 1.5 million subscriber base, growing steadily. dishtv offers flexibility in content and channel packages so that subscribers can choose and customize their own channel bouquets thus giving them complete power and independence. dishtv has a vast distribution network of approximately 5000 dealers / distributors spanning the entire country. Direct-to-home (DTH) television services deliver television channels directly to consumer’s homes via satellite without any need of a local cable service provider. dishtv, India’s first DTH service provider, entertains the viewers with 160 television and audio channels offering superior picture and sound quality. With channels for the sports enthusiast, a daily dose of soaps to news, a bevy of cartoons to infotainment, a plethora of music channels to movie channels - its all happening on dishtv. With the entire Zee bouquet of channels, the One Alliance bouquet, and the Star bouquet, it offers a complete range of channels to its subscribers. dishtv also offers to its subscribers exclusive international channels such as Boomerang, TCM, Trace TV, Goal TV and Euro news.

Highly service oriented, Dishtv has a 24* 7 call centre with 500 seats across cities to take care of subscriber queries at any point of time and ensure a timely solution to problems and queries. Dishtv uses world-class technology and equipment manufactured by the best suppliers in the world. (e.g. the STBs - Set Top Boxes are sourced from a Korean manufacturer.) Nonetheless, dishtv STBs come with a One-Year-Warranty which takes care of any technical fault, free of cost for 12 months from the date of purchase.

About Kingfisher Airlines

Kingfisher Airlines is India's first and only private airline to receive the prestigious, 'Best New Airline of the Year' award in the Asia-Pacific and Middle East region from the Center for Asia Pacific Aviation (CAPA). Kingfisher Airlines has also been voted as the 3rd Most Successful Brand Launch of the Year 2005, in the annual Brand Derby Survey conducted by India's leading business daily-Business Standard. In another Survey conducted by agencyfaqs.com and Brand Reporter, Kingfisher was voted as the 7th Buzziest Brand of 2005 amongst 2000 leading national and international brands. More recently, Kingfisher Airlines has bagged the "Service Excellence for a New Airline" award from Skytrax, a UK based specialist global air transport advisor. The latest recognition was where Kingfisher Airlines was voted “India’s Favourite Airline” in an independent survey conducted by a leading national daily.

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Contact

Ritu Bararia, Sr. Manager PR and Corporate Affairs, Kingfisher Airlines Ltd, + 91 93508 66639
[email protected]