Reebok Named Official Provider of Cleats and Performance Apparel for the 2007 U.S. Army All-American Bowl

Canton, Massachusetts, United States , 2007-01-06

Reebok announces that it will serve as the official provider of cleats and performance apparel for the 2007 U.S. Army All-American Bowl. Reebok will supply the cleated footwear, performance wear, practice wear, headwear and gloves for all players and coaches for the game. Additionally, Reebok will serve as the presenting sponsor of the U.S. Army National Combine and will be providing footwear, performance and training apparel and gloves for over 500 high school athletes who are evaluated during the two-day process.

The U.S. Army All-American Bowl will take place at the Alamodome in San Antonio, Texas on January 6, 2007. Since 2001, the U.S. Army All-American Bowl has featured the nation's top 80 high school football athletes. The bowl game provides the U.S. Army All-Americans with a premier national platform to compete against America's best.

"The top high school football players in the country will be wearing Reebok cleats and apparel in the 2007 U.S. Army All-American Bowl," said Todd Krinsky, Reebok's Vice President of Sports and Entertainment Marketing. "As the official outfitter of the NFL, Reebok takes great pride in providing top-of-the-line football gear for our players, and we are pleased to extend the same opportunity to the standout high-school level athletes participating in the Bowl and Combine."

"The U.S. Army All-American Bowl is excited to partner with Reebok to provide the nation's top prep football players a chance to wear and perform in the same apparel and cleats used by NFL athletes," said Rich McGuinness, President and founder of SportsLink (producers of the U.S. Army All-American Bowl). "The Bowl has always been about providing a first class opportunity to high school athletes to display their abilities, and in this national showcase, the All-Americans and National Combine participants are being given the best in football apparel and cleats from Reebok."

Reebok's new cleats for 2007 that will be featured in the game include the 4 Speed III and the Pump Burner Speed. Additionally, the Thorpe, a Reebok cleated footwear mainstay, will also be worn by players in practices and the game.

Players will also be wearing a wide range of NFL Equipment performance apparel in both practices and games including Reebok's innovative Triple Impact shirts and shorts and compression and Loose Glide products. Reebok's Speed Grip Griptonite Glove, which features state-of-the-art grip enhancing polymeric material, will also by worn by players.

Reebok athletes who have participated in the U.S. Army All-American Bowl and have gone on to play in the NFL include Kevin Jones (running back), Kamerion Wimbley (linebacker) and Vince Young (quarterback), who was selected as the game's Most Valuable Player in 2002.

About Reebok

Reebok International, based in Canton, Massachusetts, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. A subsidiary of the adidas Group, the company operates under the Reebok, CCM, Jofa, and Koho brands. For more information, visit Reebok at www.rbk.com.

U.S. Army All-American Bowl

The U.S. Army All-American Bowl is creating a lasting legacy when it comes to predicting tomorrow's big time talent. Since its inception, the United States Army and the game's producer, SportsLink have forecasted and chosen future college and NFL stars. The U.S. Army All-American Bowl provides the nations top 80 high school athletes a national platform to match-up against the best of the best in a classic East vs. West battle. The bowl has been the key launching pad for America's future greats including Teddy Ginn, Chris Leak, Brady Quinn and Adrian Peterson. For more information, visit www.usarmyallamericanbowl.com.
Contact

CONTACT: Reebok Public Relations Michael Uhlenkamp 781-401-4715 or Mandy Murphy 781-401-7917 or SportsLink President Rich McGuinness 973-366-8448 ext. 12 , ,