Amul Launches India’s First Pro-Biotic Wellness Ice-Cream and Sugar Free Delight for Diabetics

Anand, Gujarat, India , 2007-01-16

AMUL is all set to storm the Ice cream market with a new range of PROBIOTIC and SUGAR FREE products a boon for the health conscious and delight for diabetics.

PROBIOTICS are live beneficial culture which, when administered in adequate amounts, confer a beneficial health effect on the host. They help in digestion, improve the immune system, fight against allergic reactions and are effective in controlling travelers’ diarrhoea. They also help in the prevention of formation and growth of colon cancer and enhances brain activity. For the first time in India, Amul has launched a probiotic ice cream – Amul ProLife Probiotic Wellness Ice Cream – that encapsulates all these benefits.

For diabetics, consuming ice-cream had remained a dream. Amul is all set to change that with the launch of India’s first specially created SUGAR FREE low fat diabetic delight. In Amul Sugarfree Probiotic diabetic delight Frozen Dessert, Sugar has been replaced with ZERO calorie and low calorie sweeteners. Fructo-oligo saccharides are soluble dietary fibre that improve the mineral absorption and bone health in addition to increasing the disease fighting ability of the body. Digestive enzymes sparingly digest these sweeteners in stomach or small intestines and therefore do not cause fluctuations in blood sugar levels unlike in a diabetic condition where intake of digestible sugar causes fluctuation in the blood sugar level.

In diabetic condition it is advisable to consume less fat, less calorie to maintain proper metabolism. Amul SUGAR FREE probiotic diabetic delight contains 50% less fat and half of the calorie than normal ice cream. Further, it has been supplemented with pro-biotic cultures for health improvement.

All these special range of ice creams/frozen desserts would be available in 125 ml, 500 ml and 1.25 litre packs in five flavours, vanilla with chocolate sauce, strawberry, chocolate, shahi anjir and fresh litchi. They would be available in the price range of Rs. 15 (125 ml.) to Rs. 120 (1.25 ltr.)

The products would be marketed by the Gujarat Co-operative Milk Marketing Federation Ltd., India’s largest food products marketing organization. The apex body of 2.9 million milk producers of Gujarat is all set to change the ice cream market in the country with the introduction of these innovative healthy products turning ice cream to nice cream for all.

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Contact

R. S Sodhi, Chief General Manager, GCMMF Ltd, +91 98240 11058
[email protected]