AAPKAVIDEO.COM Forays Deeper into the Indian Web 2.0 Space

Bangalore, Karnataka, India , 2007-01-16

User generated content in the Web 2.0 parlance is gaining momentum. According to some estimates, it is widely discussed by industry experts that within five years almost 50 percent of the media consumption will be created and viewed by consumers. This involves already popular services such as text blogging and new entrants to this field such as video sharing etc.

In this backdrop, AAPKAVIDEO , an Indian video sharing service among the first of its kind to be launched in the Indian market is gathering all its resources to be a front-runner in this space.

"We are among the first few in this Indian video, desi video sharing space and yet had to be very careful about the content that goes onto our website and the quality of the same content. We are taking no chances and are ensuring that at no stage is the quality of our AAPKAVIDEO service ever compromised on the Indian videos available in the service. Users come to us because they view us as a vehicle to help them promote or display their content", says Kokila C, a Project Manager at AAPKAVIDEO.COM (INDIA) Private Limited – the company the launched the AAPKAVIDEO service recently.

"Also, with almost 4000 hits per day for people looking for in Indian videos, AAPKAVIDEO has indeed risen very sharply to compete with industry peers in the recent days. We are witnessing tremendous traffic and are seeing a sharp rise in our user base since the last 1.5 months of the launch of our Indian video sharing service", adds Kokila C.

So, what is this hype on 'user generated content' exactly about and what are the ramifications for the industry?

Naveen Athresh, a Project Manager at AAPKAVIDEO.COM seeks to answer some of the pertinent questions in this context.

He says, "When we speak of a broad based terminology such as 'user generated content' specific to our industry i.e. online video sharing, it can cover a myriad number of aspects.

We, at AAPKAVIDEO , have always believed that convergence in media is touted as being the next big thing that will happen in Web 2.0 parlance. This convergence marks a paradigm shift in the way people communicate as it essentially plays into the hands of the advertisers. As this concept gains traction, this change will be visible in the way people communicate and the way they share experiences - user experiences - regular text blogging or video blogging or a combination of both.

Who knows, the next time an individual purchases a product/service, you could have the individual posting the feedback on what are the pros and cons of that particular product using a video sharing service. What does this mean to the company selling that product/service? Of course, it could either be positive or negative advertising - depending on the feedback given by the individual! What does this mean in the broader sense? The company will be increasingly careful about the quality of the product and the 'after sales' service since the entire scene has shifted dramatically and transparency has been brought in. What was the vehicle used to achieve this? Probably an online desi video sharing website such as AAPKAVIDEO ! There you go, that is the power of online user generated content in its raw form at work and representing a different form of advertising altogether!

Advertising and marketing believe in user involvement to seek user attention and what better way to do it than to have this involvement and an instant feedback mechanism - as with video sharing - with desi video websites such as aapkavideo.com.

We foresee ourselves as a vehicle to promote user generated content and it is not far away from the truth when we say that most of our revenues from advertising would be driven by the above-mentioned factor", summarizes Mr. Naveen's thoughts on this.

Do frequent comparisons with YouTube dampen the spirits of the AAPKAVIDEO team?

Answers Kokila on a serious note, "First of all, it has to be remembered that YouTube was a first in a different market where broadband penetration and the acceptance of Web 2.0 as a social phenomenon was already strong and enjoyed strong recall. We are among the first in a market where we perceive Web 2.0 as having tremendous untapped potential and is still very much in its infancy stage. Also, we have mentioned before that the idea of such a desi video sharing service was waiting till there was sufficient broadband penetration in the Indian Internet scenario.

"While AAPKAVIDEO does not like to specifically comment on comparisons with similar existing/upcoming services, we would like to put speculations at rest that we are different and you will see what we mean in the days to come. With the proliferation of services catering to user generated content and the recent explosion on the blogosphere, the power of user generated content is recognized well but its far reaching impact is only beginning and the world would benefit as a result of this convergence", concludes Mr. Naveen.

Contact

Kokila C, Project Manager, AapkaVideo.com, +91 (080) 28411677 Ext 27
[email protected]