“Wish I Was Called Captain, O&M; India. Not Chairman”, Says Piyush Pandey

Mumbai, Maharashtra, India , 2007-01-29

In an exclusive interview with R. Sridhar of IdeaZrs, Piyush Pande, Executive Chairman & National Creative Director, Ogilvy & Mather India, speaks about several aspects of running India’s hottest advertising agency with an enviable creative reputation, in his characteristic pithy, memorable style.

Piyush talks about his insights on managing a creative organisation, hiring and retaining great talent, and nurturing a creative climate. He even talks about mistakes, rejections and his views on ‘selling’ ideas. He believes in being a captain who leads as a member of the team rather than being a chairman who perpetrates hierarchies.

IdeaZrs is India’s first e-zine dedicated to business innovation and creativity. The e-zine – www.ideasrs.com - offers several interesting features to managers and entrepreneurs who are interested in innovation and new ideas for building business. It includes interviews, puzzles, useful articles, book reviews, web addresses of interesting websites and interesting quotes on creativity.

IDEAS-RS, the consulting firm which has launched this e-zine, is the brain child of R. Sridhar. R. Sridhar has been a Director at Ogilvy & Mather and is most known for his pioneering work in Direct Marketing. Sridhar writes a blog – BlogZrs – as part of IdeaZrs, which is full of tips, and useful advice on brainstorming practices. He also offers online advice through the AskRS feature. IdeaZrs also provides a platform- Ideas2share where visitors can share their ideas on various business challenges put up in a forum. "It is my personal ambition to make IdeaZrs the most useful e-zine on Business Innovation & Creativity” says Sridhar.

The “About IDEAS-RS” section on the website talks about the various products and business creativity workshops offered. Visitors can also download a business brainstorming game – Batting for Ideas – free. IDEAS-RS has an impressive client list, coupled with powerful client testimonials.

To take a look at IdeaZrs click on www.ideasrs.com
Contact

R. Sridhar, Partner, IDEAS-RS, +91 (022) 25209313/ +91 9820183752
[email protected]