Shweta Nanda Debuts as a Television Anchor on NDTV PROFIT’s Brand New Show – ‘NextGEN’

Mumbai, Maharashtra, India , 2007-03-05

NDTV Profit, India’s pioneer business news channel, today announced the launch of its brand new show – ‘NextGEN’ – that will also mark the vivacious Shweta Nanda’s debut on television.

NextGen will be a weekly, half-hour programme on NDTV Profit in association with Life Insurance Corporation of India (LIC), and will be aired from Tuesday, March 6, 2007 at 8.30 pm. The 12-part series will be in a free-flowing interview format, and will feature twelve people below the age of forty, representing varied fields such as art, literature, sports, films, fashion and business. What sets this show apart is the focus on the philosophy of these young Indians, what drives them in their respective professions as well as how far they want their ambitions to take them.

Speaking on the occasion, Raj Nayak, CEO of NDTV Media Ltd, said, “We at NDTV are delighted to have Shweta Nanda host NDTV Profit’s brand new show – ‘NextGEN’. This is a show about Gen X’s aspiration, philosophy, ambitions and vision to success. We believe that Shweta has a natural charm that will appeal to our viewers. The NDTV family welcomes Shweta onboard as she steps into the spotlight for the very first time.”

Expressing her excitement on her television debut on NDTV Profit, Shweta Nanda said, “It’s a great honour to be a part of such an incredible team at NDTV. Today’s youth has a go-getter attitude, and is confident, outspoken and ambitious. Hosting this show gives me an excellent opportunity to connect with them. On my television debut, I want to thank NDTV and my family for their never ending support and their utmost confidence in me.”

“NextGen on NDTV Profit is an effort to present diverse views of young Indians across several fields and not just restricting it to the world of business. The idea is to represent a generational shift in thought across all professions that helps reinforce India’s position on the global map. At NDTV, it is our endeavour to bring to our viewers unique and path-breaking programming. With Shweta Nanda anchoring the show, we can communicate the break from the old mindset that is giving way to unconventional, vibrant and innovative thought processes,” added Shivnath Thukral, Managing Editor of NDTV Profit.

About NDTV

NDTV Ltd, founded in 1988, is India's first and largest private producer of current affairs, sports and entertainment television. It is home to the country's best and brightest reporters, anchors and producers; 23 offices and studios across the country host India's most modern and sophisticated production, newsgathering and archiving facilities. NDTV has an unmatched track record of successfully launching three news channels: NDTV 24x7 is a clear leader in the English news segment, NDTV Profit, a 24-hour business plus channel, is India’s number one business news channel, and NDTV India is amongst the country’s leading Hindi news channels. As an organization, NDTV is committed to one cause: to use its extensive expertise, technology and reach to create unparalleled coverage of the latest in domestic and international news, sports and entertainment for viewers at home and around the world. For more information: www.ndtv.com
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