Kingfisher Airlines to Bring Down International Pop Diva Jennifer Lopez as Part of its First Anniversary Celebrations

Mumbai, Maharashtra, India , 2006-03-05

Kingfisher Airlines, India’s fastest growing private carrier and the first airline in India to introduce a premium First Class service for travelers flying on domestic routes, today announced that it was bringing down the renowned pop, Latin and R&B; singer Jennifer Lopez to India, as part of the celebrations of Kingfisher Airlines’ first anniversary in May 2006. This will be the first time that Jennifer Lopez will be performing in India. The concert will take place at the MMRDA grounds in Mumbai.

The award-winning versatile diva of music, renowned and widely acclaimed as an American actress, singer, fashion designer and dancer will be performing in India for the first time. The visit is part of a world tour after the release of her latest album, Rebirth that debuted at #2 on the Billboard 200. So far, the album has spawned the hit “Get Right” and has sold 4 million copies worldwide.

Speaking with media persons shortly after announcing the tour of Jennifer Lopez, Dr. Vijay Mallya, Chairman and CEO, Kingfisher Airlines Limited, commented, “Ever since its launch on May 9, 2005, Kingfisher Airlines has been blazing new trails and has consistently raised the bar both in terms of service and product offering. We have endeavoured to ensure that the whole experience of flying is fun. The various awards and recognitions conferred on Kingfisher Airlines, a market share of 8.7% in under a year and the milestone of having carried over a million guests, all these are an encouraging testimony that travellers have welcomed our efforts to redefine flying. Kingfisher Airlines has expanded very rapidly and in the coming year, we expect to outdo the scorching pace that we have set for ourselves in terms of growth”.

Kingfisher Airlines has recently introduced Kingfisher First, a premium service featuring the plushest Sleeperette seats in the Indian skies with a 48 inch pitch, a 125 degree recline, adjustable headrests and fully extendable footrests. In-flight entertainment has been taken to a new level with the latest Audio and Video on Demand system that is available on Kingfisher First. Air Travellers can now watch the biggest show in the Indian skies with the latest Hollywood and Hindi blockbusters, music videos & concerts, engaging video games and lots more. All these are available on extra-wide personalized video screens with the comfort of noise-cancelling stereo headphones.

Commenting on the recent launch of Kingfisher First, Dr. Mallya added, “Each and every service in Kingfisher First has been designed to perfection. The whole experience is nothing short of superlative and discerning business class travellers who have flown with us in Kingfisher First have welcomed this quantum leap in flying experience”.

Kingfisher First also features culinary works of art with an exclusive three-course menu complete with a Kingfisher sparkling welcome drink, signature dessert and coffee freshly brewed on board, world-class service experience at the hands of a superbly trained and hand-picked cabin crew. Other services available on-board are an international-class welcome pack, spectacle cleaning services, stain removers, laptop and mobile phone chargers in each seat and lots more.

“We believe that we have a unique understanding of the Indian consumer and their aspirations and, all of our products are geared towards complementing the lifestyle of our consumers. It is only fitting that an icon like Jennifer Lopez be part of the anniversary celebrations of Kingfisher Airlines. I am delighted that thousands of her fans will be able to see their legend perform in person”, according to Dr. Mallya.

The concert is being organized and produced by DNA Networks, the international event company, on Sunday May 21, 2006 at the MMRDA Grounds in Mumbai. Tickets for the concert are priced at Rs. 2,000/- and Rs. 1200/-. Tickets will go on sale from May 12, 2006. Details of ticket outlets can be accessed on www.dnanetworks.com.

Kingfisher Airlines also announced that it was launching an exciting promotion around the much awaited concert in India for all guests who fly Kingfisher Airlines during the promotion period from May 6 2006 onwards.

Special Offer for guests flying Kingfisher First
All a First Class guest has to do is exhibit two boarding passes of Kingfisher First in his/her name at the Kingfisher Airlines Counter at the airport and avail 2 special tickets to the Kingfisher First Lounge at the Jennifer Lopez Concert.

Special Offer for guests flying Kingfisher Class
Guests travelling Kingfisher Class can also win free tickets to a premium enclosure at the Jennifer Lopez Concert along with loads of exciting prizes during the month of May. One lucky seat on every Kingfisher Airlines flight during the promotion period will be chosen as the Hot Seat and the guest to whom that seat is allocated will be entitled to 1 ticket to the concert. More than 800 tickets are up for grabs under the offer.

Special Offer for King Club Members
King Club members can redeem 2500 King Miles for a free ticket to the concert.

Other prizes include Jennifer Lopez merchandise, free Kingfisher Airlines tickets and a whole range of delightful prizes like these. Conditions apply for all these offers.

About Kingfisher Airlines
Kingfisher Airlines is India's first and only private airline to receive the prestigious, 'Best New Airline of the Year' award in the Asia-Pacific and Middle East region from Centre for Asia Pacific Aviation (CAPA). Kingfisher Airlines has also been voted as the 3rd Most Successful Brand Launch of the Year 2005, in the annual Brand Derby Survey conducted by India’s leading business daily-Business Standard. In another Survey conducted by agencyfaqs.com and Brand Reporter, Kingfisher was voted as the 7th Buzziest Brand of 2005 amongst 2000 leading national and international brands. More recently, Kingfisher Airlines has bagged the “Service Excellence for a New Airline” award from Skytrax, a UK based specialist global air transport advisor. The latest addition to the list of laurels is the “Best New Domestic Airline for Excellent Services and Cuisine” award from Pacific Area Travel Writers Association (PATWA), the biggest travel writers’ organization, representing members from 70 countries across the globe, that conducts independent annual surveys across various industries related with Travel and Tourism in order to select the best in each category.

Kingfisher Airlines commenced operations on May 9th, 2005 with a brand new fleet of aircraft. Kingfisher Airlines offers Full Service at True Value and promises an unparalleled experience to the Indian air traveler. On offer are extra-wide seats and spacious leg room, delicious gourmet meals, international-class cabin crew and a whole host of comforts and delights. Kingfisher Airlines also facilitates doorstep delivery of tickets on guest request. Fly the Good Times with Kingfisher Airlines. For more information on Kingfisher Airlines log on to www.flykingfisher.com

About The UB Group
The UB Group is one of India's largest conglomerates with a turnover in excess of US $2 billion, with diverse interests in brewing, distilling, real estate, engineering, fertilizers, biotechnology, IT and aviation. In June 2005, The UB Group acquired management control of Shaw Wallace and Company Ltd. This transaction has catapulted The UB Group's Spirits Division into becoming the third largest beverage alcohol company in the world with 15 millionaire brands in its portfolio, and annual sales in excess of 60 million cases. Kingfisher Airlines is a wholly owned subsidiary of United Breweries Holdings limited, the UB Group's investments holding company. For more information on The UB Group log on to www.theubgroup.com

Note to editors: All offers mentioned above will commence on May 6, 2006 and are valid till stocks last.

Contact

Ritu Bararia, Kingfisher Airlines, +91 93508 66639
[email protected]