Shriram Transport Signs Popular Hero Dharmendra as Brand Ambassador

Chennai, Tamil Nadu, India , 2006-05-11

Shriram Transport Finance Company Limited, a leading player in the NBFC segment and India’s largest truck financing company announced the signing up of veteran actor Dharmendra as its brand ambassador for a period of one year starting May, 2006. As part of the contract, Dharmendra will be endorsing the brand in all forms of communication to the truck owners and drivers and will also interact with them in many events and promotional campaigns planned throughout the country.

“We are convinced that Dharmendra would be an ideal choice as a brand ambassador for Shriram Transport Finance Company Limited. Also known as ‘son of the soil’, Dharmendra empathizes with the plight and struggle of truck owners and drivers”, said Mr. R. Sridhar, Managing Director, Shriram Transport Finance Company Ltd. “Dharmendra is a national figure and an aspirational icon adored by people across the country. His personality reflects Shriram’s brand attributes, which stands for – strength and reliability. Dharmendra’s association with the brand would further strengthen our initiatives in improving the lives of the truck owners and drivers,” he added.

Signing the contract actor Dharmendra said, “I am extremely proud to partner with a brand like ‘Shriram’ that has been a 26 year old committed player providing financial solutions to 3 lakhs of truck owners and drivers across the country. As part of my career as an actor, I realize that Shriram has been the backbone of their livelihood. As a brand ambassador, I hope to further strengthen their trust in the Shriram brand”.

About Shriram Group

Shriram conglomerate, established in the year 1974, is among the leading corporate houses in Southern India and a major player in the Indian financial services sector. Shriram is the leader in the chit and the truck financing business. This business house having its headquarters in Chennai manages funds of over INR 7000 crores in its truck financing business and has a significant presence in consumer durable financing, insurance broking and stock broking businesses as well. With a joint venture agreement with Sanlam Life Insurance in May 2005, the Group has also forayed into the Indian Life Insurance sector. With a network of over 600 branches spread over urban as well as semi-urban and rural areas and an experienced sales force of over 65,000 agents, Shriram has one of the widest distribution reach in India that caters to over 3 million customers.


Contact

Anu Lakshman, TRC , +91 (044) 28217294
[email protected]