he story so far: The rise of brand Barista is one of the most remarkable marketing case studies of the last few years. In September 2000, it had just two outlets. Over the next two years, under CEO Ravi Deol, it would grow at an average of more than one new outlet a week to hit 130 outlets by the end of 2002. In fact, in June 2002, one of Deol�s key managers, had told a business daily that Barista was aiming for a �pervasive presence� across India. There would be 250 outlets by March 2003, he promised.

May 2004: Barista still has 130 outlets, the same as it had 18 months ago.
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