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June 16-30 2005


 

June 16-30 2005

Dump the iron
Ananya Roy

adies, fret no more. Come summer 2006, and Dockers will bring in the oh-so-comfy khakis for women to India. Speaking at the India launch of its new product, the Never Iron cotton trousers in Delhi, Shumone Jaya Chatterjee, managing director, Levi Strauss India, promised to beef up the company�s retail network, besides unveiling more innovative products on the lines of the new Never Iron cotton trousers.

Dockers, one of the three brands from the Levi Strauss stable (the other two are Levi�s and Signature), started operations in India in 2000 with its men�s khakis. It launched the Signature collection for men in 2002, a year after the product�s global launch. With the launch of the Never Iron formal trousers, Dockers has kept its promise of one major innovation every two years. As the name suggests, these trousers do not need ironing and come at a starting price of Rs 2,199.... more


 

   
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