he National Readership Survey 2005 is out. With not many surprises. Here is a snapshot of the key results; a detailed study will follow in the next issue of The Brand Reporter.

Among the Top 10 dailies in the urban plus rural, and the urban- only segments, Dainik Jagran has notched the top position, beating Dainik Bhaskar in both segments in terms of readership. Currently with a readership of 211 and 105 lakh in the respective segments, Dainik Jagran has finally managed to push Dainik Bhaskar to the No 2 slot; a position the daily had itself occupied for the last three years.... more