cDonald�s healthy lifestyle makeover has been extended to its brand icon Ronald, who is seen in a new US television ad campaign playing soccer, snowboarding and juggling fruit and vegetables. The ad, created by Leo Burnett, shows a decidedly animated Ronald McDonald in a TV spot touting the fast-food chain�s active lifestyle menu, themed "It�s what I eat and what I do."

The new ad shows the clown encouraging kids to get up off the couch, eat well and participate in various activities. The spot also shows Ronald playing basketball with NBA superstar Yao Ming. After breaking in the US, the spot will air in numerous countries, including Canada, Germany, Italy, Portugal, China, New Zealand, Uruguay and Argentina, throughout the year. The brand�s two-year-old "I�m lovin� it" tagline comes at the end of the spot. Later this year, the company will sponsor a series of shows in various US cities, in which Ronald will enlist audience members to help his friend "Arnie" adopt a more active lifestyle.... more