K Rowling and her publisher Bloomsbury are taking media control to new levels for the release of the latest Harry Potter book next month by not granting a single interview to UK journalists. Instead the publisher, which again has threatened newspapers with legal action if they reveal details of the plot before the July 16 publication date, is bypassing the mainstream media and going straight to millions of fans to market Harry Potter and the Half-Blood Prince.

Rowling is giving "cub reporters" aged between eight and 16 to chance to ask her questions at a special press conference coinciding with the book�s worldwide release.... more