S consumers believe that marketers are not doing enough to combat childhood obesity, according to remarks by Kellogg and Kraft Foods executives at the American Advertising Federation national convention held recently. Peggy Conlon, president and CEO of the Ad Council, said her organisation is meeting with large food marketers to discuss the best ways for them to keep their messages on foods and health consistent.

Representatives from Kellogg and Kraft said that they are each, in fact, doing much to address childhood obesity. Mark Berlind, executive vice-president of global corporate affairs for Kraft, said the marketer has eliminated school advertising aimed at younger children.... more