he Sun and the News of the World will boost their �60 million marketing budget to fight the threat from the internet and free newspapers after awarding their advertising account to Euro RSCG London.

The Sun reportedly spends �13 million on mainstream advertising each year while the News of the World spends �7 milion. "They put the best presentation together that represented their understanding of the nation�s biggest brands," said Roland Agambar, the marketing director of News Group Newspapers.... more