t is prudent to have an alternative career plan. What else can explain Abhishek Bachchan and Rani Mukherjee�s recent debuts on NDTV India as news anchors; Saif Ali Khan�s move to shrink the screen and fit the teleserial Jassi Jaissi Koi Nahin as The Times of India cartoonist Karan Kapoor; or for that matter, John Abraham�s bid to prove a thing or two as a National Geographic Channel (NGC) programme host along with Kaal co-stars Esha Deol, Lara Dutta, Ajay Devgan and Vivek Oberoi?

Let us tell you. All this is part of a new trend - that of movie promotions on the small screen, by making the key actors in a film, part of a TV show. An interesting trend, and by the looks of it, one that is here to stay. Tarun Katial, executive vice-president and business head, Sony Entertainment Television (SET), admits, "TV channels and movie marketers are constantly looking at newer avenues and innovative ways to market their brands." ... more