espite his recent run-in with Jordan bosses, Narain Karthikeyan has got to get credit for one thing: He has encouraged Gillette to go out and make a big deal of its recent launch. Confused? Read on.

The Boston-headquartered company has launched a new product for the Indian market, Mach3 Turbo Champion, which sports a vibrant red colour. The Champion has been designed keeping in mind the preferences of the youth and the belief that most people have a racing car driver in them, says the company. Targeting 18-to-34-year-olds, Mach 3 Turbo Champion comes in a trendy pack and aims to "give the customer a sporty alternative to Mach3 Turbo". Says Zubair Ahmed, managing director, Gillette India, "Keeping in mind the growing popularity of motor sports in the country, the product has been given a motor sports look and feel which we believe will help in establishing a connect with today�s youth."... more