o strengthen its late prime-time (10.00 pm to 11.00 pm) viewership in Mumbai, lifestyle channel Zoom has launched a two-page, colour tabloid in the city. This time band is crucial for Zoom because it has two of the channel�s top scoring programmes - Popkorn and Page 3. The magazine is being distributed free across the city through the dabbawallahs, as well as in high traffic areas such as multiplexes, malls and coffee shops.

The tabloid contains news and gossip from the entertainment industry. The tabloid also has games and crosswords to fan reader interest.... more