irst it was the telly belles. Now it�s the turn of Indian banks to announce a makeover. So after IDBI Bank, Bank of Rajasthan and Allahabad Bank, Bank of Baroda is keen to don a new image. It has unveiled a new logo and announced its first celebrity brand ambassador. This is essentially to prepare for global expansion, says the company.

The last ad campaign, India ka International Bank, conveyed the same message more literally. This time, the bank relies on the new logo (sporting the �Baroda Sun�) to do the talking, along with ambassador Rahul Dravid. His contract is valid for three years, which means he�ll be holding the crease till the bank completes 100 years.... more