olkata-based Emami, which manufactures personal, beauty and health care products, has launched India's first-ever fairness cream for men. Being test marketed in Andhra Pradesh Fair and Handsome is available at Rs 6 for 9 ml, Rs 30 for 30 ml and Rs 53 for 60 ml. The big question is: Will men buy?

GPI had launched "Ms" cigarettes amid much fanfare, exclusively for women. GPI probably didn't anticipate that our women actually prefer popular men's brands! All the money that went behind promoting the brand went up in smoke.... more