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July 1-15 2005


 

July 1-15 2005

Chill bill

ollywood has been remaking old classics for years. Now Coca-Cola is jumping on the bandwagon by relaunching its most famous commercial to market the latest incarnation of its ubiquitous fizzy drink. In the true spirit of the remake, the new version is set to dismay fans of the 1971 original, which featured an angelic cast of young people singing "I�d like to teach the world to sing in perfect harmony/I�d like to buy the world a Coke and keep it company."

Instead, the new version of Hilltop, as the original was known for its mountainous Italian backdrop, will be called Chilltop, and aimed at the "go-go lifestyle" of 18-24-year-olds. According to the Wall Street Journal, the ad was recently shot on the roof of a Philadelphia building at sunset and featured the hip-hop artist G Love crooning to a cast of young people. He sings, "I�d like to teach the world to chill, take time to stop and smile/I�d like to buy the world a Coke and chill with it awhile." The remake will be used to market Coca-Cola Zero, a zero-calorie cola designed to win back young consumers, especially men, who have ditched sugary fizzy drinks for bottled water.... more


 

   
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