his could easily qualify as a more galvanic version of the hare and tortoise tale. Only the end is yet unpredictable. The 4,900-crore, 36-year-old Samsung, which is the fastest growing consumer electronics brand worldwide, is seriously lagging behind LG Electronics, a Rs 6,500-crore company, in India. But if you are getting ready to put it down for being slow in the Indian market, just wait and see it charge.

Over the next one month, Samsung India Electronics (SIE) plans to launch a whole new range of LCD (liquid crystal display) plasma and DLP (digital light processing is the world�s only all-digital display solution and a key ingredient in the best digital projectors available today) televisions, MP3 players, home theatre systems, drum washing machines and high-end mobile handsets. With the new products in the market, SIE is looking at a 33 per cent growth in sales over 2004, and touch Rs 6,500 crore in 2005. In an attempt to create a more "holistic image", it has also dumped its 2001 slogan �Everyone�s Invited� for �Unlimited Living� in June.... more