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July 1-15 2005


 

July 1-15 2005

The LG way

hey say if you want to know a company well, see what its competitor is doing. Here is a tet�-a-tet� with LG Electronics� honcho Kwang Ro Kim on what makes it the No 1 player in the Indian consumer electronics market.

TBR: What was LG�s strategy when it entered India? Is it the company�s strategy worldwide to force its way into a market with a huge portfolio and affordable prices? Or was the strategy tailor-made for India?... more


 

   
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