AM Media Research has decided to double its existing 4,800 peoplemeters to 10,300. The development is significant for broadcasters and media planners, who will see a virtual doubling of sample homes in the TAM system.

TAM viewership data currently represents Class I towns (towns with population more than 1 lakh) in India. The new peoplemeters will be also installed in the Class I towns. Currently, the 4,800 peoplemeters are installed across 4,555 homes.... more