he young Asian is a multi-tasking, interactive, digital-driven consumer, according to Young Asians, a new study released by Synovate, the market research arm of the Aegis group. The Aegis report goes on to say that the young Indian is sensible, sassy and sets priorities at an early age. The study was conducted in conjunction with MSN, MTV and Yahoo! across eight Asian countries including Hong Kong, Singapore, Taiwan, Malaysia, Thailand, Indonesia, Philippines and India. The study includes a segment of young Asians with the highest household incomes across the region.

Respondents (age group eight-24) were asked a variety of questions regarding their attitudes and habits and their consumption behaviour across product categories. Here are some key findings:... more