ave you looked closely at any Hindi movie poster of late? Chances are you would have missed out the URLs of the movie, printed in microscopic font sizes on almost all these ads. For Indian filmmakers, this is one promotional method that hasn�t really caught on. Though movie promotions have come a long way in terms of innovation and spend, they still have to make inroads when it comes to online promotions.

So why are online promotions not considered a serious option by filmmakers in India, despite the growing penetration of the internet?... more