o more negotiations, says STAR India. It will now have a fixed price menu for all its eight channels. The new rates are slightly higher than the the current rates. For instance, earlier a 30-second spot on a Kyunkii, Kahanii and Kasautii was pegged at Rs 20-odd lakh. Now, the same slot on Kyunkii will cost around Rs 8.16 lakh. On Kahanii and Kasautii, it will be Rs 7.14 lakh and Rs 6.63 lakh respectively.

Also, the account team has been restructured. It will function like an account or a client servicing department of an ad agency. As many as 27 people will be members of this account team, implying that one person will not service more than two clients.... more