cDonald�s is looking to rope in Russell Simmons, P Diddy and Tommy Hilfiger to perform a miracle makeover: As it attempts to change its image from a fat purveyor to youth icon, the world�s largest youth employer is turning to these style-setters for what could be an $80 million makeover for its army of workers. The idea is to turn employees into walking brand billboards as they circulate among their peers.

"We�re looking at how do we make our uniforms more appealing, more desirable," the company said. With roughly 30,000 McDonald�s employees that fall within young-adult age bracket, "it�s very important to take from what they have to wear to what they want to wear," it added.... more