hrysler plans to bring back former chief Lee Iacocca while Ford Motor will stress family imagery as the automakers prepare ad responses to General Motors� high-profile employee discount plan.

Iacocca will return in ads for Chrysler together with comedian Jason Alexander. The ad will tout an "Employee Pricing Plus" plan, which has been launched to compete against a similar programme undertaken by GM. Omnicom Group�s BBDO, Michigan, handles the Chrysler account.... more