ickelodeon launched TurboNick, a broadband video platform of TV-like programming on Nick.com. Advertisers including General Mills, Kellogg, Activision, Topps and Sony Pictures have deals with both the children�s network and the website. Nickelodeon�s video play is the latest Viacom initiative that seeks to take advantage of the Web as a major growth area. VH1 had earlier said it is starting up its own content-rich broadband-entertainment network, VSpot. And last month, parent MTV Networks acquired children�s character site Neopets for $160 million.

The video content on Nick.com resembles TV programming, with online episodes of up to 22 minutes. Ad prices for broadband-enabled videos ranges from $15 to $25 per thousand viewers. On the internet, advertisers pay only for what web users actually view. Promotions for Nick.com�s video platform began on July 15 with spots on the TV network and banner ads on the web.... more